Full Professor of Marketing
IAE Saint Etienne
Last publications
Schill, M. & Hollebeek, L.D. (forthcoming), Sustainability, heritage, and quality in French luxury champagne: The role of consumer engagement and satisfaction, Business Strategy and the Environment (FNEGE 3, IF 13,3)
Schill, M. & Fosse-Gomez, M.H. (2025), Consumer climate change engagement in fostering well-being and mitigation behaviors, Journal of Business Research, 198, 115490, DOI: 10.1016/j.jbusres.2025.115490 (FNEGE 2, IF 10,5)
Godefroit-Winkel, D., Schill, M. & Hogg, M. (2023), Consumer wisdom and well-being investigated via intergenerational interactions, Journal of Marketing Management, 39 (15/16), 1502-1532. DOI: 10.1080/0267257X.2023.2241473 (HCERES B, FNEGE 3)
Odou, P., Schill, M., Chaney, D., & Roznowicz, C. (2023). Store support for local producers as a driver of legitimacy and purchase intentions: A moderated mediation model. Journal of Cleaner Production, 394, 136361. DOI : 10.1016/j.jclepro.2023.136361 (HCERES B, FNEGE 2)
Schill, M., Muratore, I., & Hogg, M.K. (2022), Children’s engagement with environmental issues, Journal of Marketing Management, 38 (9/10), 866-902. DOI: 10.1080/0267257X.2022.2046626 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., & Godefroit-Winkel, D. (2022), Consumer responses to environmental corporate social responsibility and luxury, Journal of Services Marketing, 36(6), 769-780. DOI: 10.1108/JSM-11-2020-0472 (HCERES B, CNRS 3, FNEGE 3)
Godefroit-Winkel, D., Schill, M., & Diop-Sall, F. (2022), Does Environmental Corporate Social Responsibility Increase Consumer Loyalty?, International Journal of Retail & Distribution Management, 50(4), 417-436. DOI: 10.1108/IJRDM-08-2020-0292 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., Godefroit-Winkel, D., & Üçok Hughes, M. (2021), A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States, Journal of International Marketing, 29(1), 23-38, DOI: 10.1177/1069031X20963712 (HCERES A, CNRS2, FNEGE 2)
Diallo, M.F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M. (2021), CSR Actions, Brand Value and Willingness to Pay a Premium Price for Luxury Brands: Does Long-term Orientation Matter?, Journal of Business Ethics, 169(2), 241-260. DOI: 10.1007/s10551-020-04486-5 (HCERES A, CNRS 2, FNEGE 1)