Full Professor of Marketing
IAE Saint Etienne
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Professeure Agrégée des Universités en Sciences de Gestion
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News
2022 Admise au Concours National d’Agrégation pour le recrutement de Professeurs des Universités de Sciences de Gestion
Chaney, D., Roznowic, C., Schill, M. & Odou, P. (2023), Comment la grande distribution peut-elle intégrer avec succès les circuits courts?, publication du 27/03/2023 (https://theconversation.com/comment-la-grande-distribution-peut-elle-integrer-avec-succes-les-circuits-courts-202294)
Schill, M. (2022), La sagesse des enfants, un atout contre le changement climatique, The Conversation, publication du 14/02/2022 (https://theconversation.com/la-sagesse-des-enfants-un-atout-contre-le-changement-climatique-176835)
The Conversation, publication du 19/10/2020 : https://theconversation.com/les-enfants-savent-bien-trier-les-dechets-mais-ne-le-font-pas-a-la-maison-pourquoi-148140
Article finaliste du Prix FNEGE SYNTEC, Prix Académique de la Recherche en Management 2020
Catégorie "Les nouveaux enjeux de la transformation numérique des entreprises"
Schill, M., Godefroit-Winkel, D., Diallo, M.F., & Barbarossa, C. (2019), Consumers' intentions to purchase smart home objects: Do environmental issues matter?, Ecological Economics, 161, 176-185. DOI: https://doi.org/10.1016/j.ecolecon.2019.03.028 (HCERES A, CNRS1)
Last publications
Odou, P., Schill, M., Chaney, D., & Roznowicz, C. (2023). Store support for local producers as a driver of legitimacy and purchase intentions: A moderated mediation model. Journal of Cleaner Production, 394, 136361. DOI : 10.1016/j.jclepro.2023.136361 (HCERES B, FNEGE 2)
Schill, M., Muratore, I., & Hogg, M.K. (2022), Children’s engagement with environmental issues, Journal of Marketing Management, 38 (9/10), 866-902. DOI: 10.1080/0267257X.2022.2046626 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., & Godefroit-Winkel, D. (2022), Consumer responses to environmental corporate social responsibility and luxury, Journal of Services Marketing, 36(6), 769-780. DOI: 10.1108/JSM-11-2020-0472 (HCERES B, CNRS 3, FNEGE 3)
Godefroit-Winkel, D., Schill, M., & Diop-Sall, F. (2022), Does Environmental Corporate Social Responsibility Increase Consumer Loyalty?, International Journal of Retail & Distribution Management, 50(4), 417-436. DOI: 10.1108/IJRDM-08-2020-0292 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., Godefroit-Winkel, D., & Üçok Hughes, M. (2021), A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States, Journal of International Marketing, 29(1), 23-38, DOI: 10.1177/1069031X20963712 (HCERES A, CNRS2, FNEGE 2)
Diallo, M.F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M. (2021), CSR Actions, Brand Value and Willingness to Pay a Premium Price for Luxury Brands: Does Long-term Orientation Matter?, Journal of Business Ethics, 169(2), 241-260. DOI: 10.1007/s10551-020-04486-5 (HCERES A, CNRS 2, FNEGE 1)
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