Mariana Yacoubian
Beirut, Lebanon
marianayacoubian7@gmail.com | +961 76 453 062
Instagram: @marianaaaay | LinkedIn: linkedin.com/in/mariana-yacoubian-872085295
Professional Summary
Creative Digital Content Creator with experience in visual storytelling, photography, and social media
marketing. Skilled at planning, shooting, and editing content for TikTok, Instagram, and lifestyle campaigns.
Strong background in photo shoots, reels, product styling, and trend-driven content that aligns with brand
voice and strategy. Currently pursuing a Master’s in Luxury Brand Management, combining creativity with
strategic marketing insights.
Education
Rome Business School – Master’s in Luxury Brand Management (Expected Apr 2026)
Haigazian University, Beirut – BBA in Advertising & Communication (2021 – 2025)
Holy Cross Harboyan, Beirut – Technical Baccalaureate in Accounting (2016 – 2021)
Professional Experience
Content Creator – Echoblu (Part-Time) | Mar 2025 – Present
Lead and execute visual branding and content creation across social media.
Plan and shoot lifestyle/product reels, ensuring brand alignment.
Edit photos and videos, enhancing quality and consistency.
Manage content calendar and track performance using analytics.
Freelance Content Creator – Chefbox (Startup) | Jan 2025 – Present
Created content strategies to grow engagement and online visibility.
Produced trend-based reels and TikTok content, leveraging insights.
Engaged with the online community to build brand presence.
Marketing Intern – Elekron Ventures | Jun 2024 – Dec 2024
Researched trends to support content-driven campaigns.
Built branded visuals and calendars for multiple accounts.
Managed social platforms and increased engagement through storytelling.
Marketing Consultant – Livia (Startup) | Jan 2023 – Jun 2023
Designed Instagram strategy and proposed influencer collaborations.
Produced fashion reels and lifestyle content to boost engagement.
Developed content pillars to structure storytelling.
Content Creator – Color Chain For You | Mar 2022 – May 2023
Directed photo shoots and styled visuals for digital campaigns.
Managed brand storytelling across social channels.
Other Roles:
Sales Assistant – Retail Group (2023): Styling & customer service.
Secretary – Hubs Business Society (2023): Event & comms support.
Fashion Shoot Director – Princess Gown (2021): Directed & styled shoot.
Volunteer – Jinishian Memorial Association (2025): Event coordination.
Skills
Content & Digital Marketing
Video Editing (Reels, TikTok, Shorts) | Content Calendar Planning | Blogging & Copywriting
Social Media Management | Campaign Strategy | Analytics (Google Analytics, Instagram Insights)
Trend Spotting & TikTok/Instagram Engagement
Photography & Styling
Visual Direction | Lifestyle & Product Photography | Styling for Shoots | Moodboarding
Technical Tools
Adobe Creative Suite (basic), CapCut, Canva, Lightroom
Social Media Monitoring Tools | AI Optimization Tools
Languages
Arabic | English | Armenian