Research Interests
My research investigates how digital transformation, social dynamics, and environmental contexts influence entrepreneurial behavior and outcomes. I am particularly interested in the interplay between entrepreneurial strategies, market feedback, and the structures that support or constrain entrepreneurial activity.
A central theme of my current work is the digital visibility of entrepreneurs — whether through narrative construction, platform design, or cross-platform social media discourse — which can serve as both a resource and a risk for entrepreneurs. I explore how entrepreneurial communication shapes audience engagement and how digital visibility can generate both positive momentum and critical scrutiny that feeds back into venture outcomes.
Relatedly, I study digital entrepreneurial ecosystems as socio-technical systems, in which outcomes emerge from iterative interactions among entrepreneurs, audiences, and platforms. This perspective foregrounds the relational and mediated nature of digital entrepreneurship and how legitimacy, accountability, and value are jointly constructed across digital environments.
Another central theme is the role of entrepreneurial support organizations and public policy in shaping venture entry and early-stage outcomes. I examine how the efficacy of support mechanisms depends on local ecosystem conditions, and how targeted policy instruments can internalize functions otherwise performed by private ecosystem actors, with implications for how support should be designed and aligned with ecosystem maturity.
I also examine how entrepreneurs frame prosocial and innovation-oriented missions, and how the interaction between these framing strategies shapes audience attention and adoption behavior. This research stream connects communication strategy, institutional legitimacy, and the attention economy to explain how framing combinations can amplify scrutiny while undermining the normative confidence that drives adoption.
Overall, my work examines how entrepreneurs operate within both digital and physical ecosystems, and how the structures, dynamics, and communicative practices of these ecosystems influence their decisions, legitimacy, and outcomes.