Research Interests

My research investigates how digital transformation, social dynamics, and environmental contexts influence entrepreneurial behavior and outcomes. I am particularly interested in the interplay between entrepreneurial strategies, market feedback, and the structures that support or constrain entrepreneurial activity. 

• A central theme of my current work is digital visibility of entrepreneurs—whether through narrative construction, ecosystems and platform design, or social media discourse—which can serve as both a resource and a risk for entrepreneurs. 

• Relatedly, I explore how digital ecosystems shape perceptions of entrepreneurial legitimacy, trustworthiness, and value creation. This includes studying how public discourse (e.g., on social media) can predict entrepreneurial performance and hold founders accountable. 

• Another central theme in my research is the tension between entrepreneurial ecosystems and support organizations (e.g., incubators and accelerators) as well as public sponsorship. For example, I look at how support mechanisms interact with ecosystem dynamics to influence venture entry, selection/admission into support programs, and early-stage venture success. 

• I also examine how entrepreneurs frame and sustain prosocial and sustainability-oriented missions over time. This includes studying how founders balance prosocial and sustainable development goals with innovation imperatives and economic pressures, and how contextual factors, investor expectations, and platform incentives can reinforce or undermine mission integrity. 

Overall, my work examines how entrepreneurs operate within both digital and physical ecosystems, and how the structures and dynamics of these ecosystems influence their decisions, development, and outcomes.