Marc Tacchi What is SEO Search Engine Optimization?

SEO stands for Search Engine Optimization. Wikipedia defines it as "the process of improving the visibility of a website in the organic results of different search engines."

Marc Tacchi It is very important to be clear that SEO refers to organic results, that is, not paid. The complementary option (paying a cost per click to rank first for a given search) is known as SEM or Search Engine Marketing.

To put a metaphor, SEO is similar to looking for a good free parking next to the place where you have to go, while SEM would be the equivalent of paying for a parking lot.

As with almost all disciplines of online marketing, SEO has evolved a lot over the years.

Marc Tacchi In its origins, web positioning techniques were very primitive and relied heavily on repeating some specific keywords, while now the user experience is much more important.