Analysis of Customers

The company targets young people between 10 and 35. They use celebrities in their advertisements to attract them and arrange campaigns in universities, schools, and colleges. They also target middle-aged and older adults who are diet conscious or diabetic by offering diet coke.

The customer decision-making process for Coca-Cola products typically involves several stages, reflecting the complexity of consumer behavior. Here's a generalized overview of the decision-making process:

The process begins with the consumer recognizing a need or desire for a beverage. This need might arise from thirst, a craving, or situational factors. Once the need is identified, the consumer may seek information about available options. Consumers assess various beverage options available in the market. In this stage, Coca-Cola competes with other brands and alternative beverages. After evaluating alternatives, the consumer makes the decision to purchase a Coca-Cola product. In the long term, positive post-purchase experiences can foster brand loyalty. Satisfied customers may become advocates, recommending Coca-Cola to others and contributing to positive word-of-mouth marketing.