Led a comprehensive research initiative to identify user preferences for insurance perks, rewards, and cashback opportunities. Successfully influenced the design direction of the mobile app's MVP2 rollout, slated for early 2024, by providing data-driven insights to leadership.  

Directed a multi-method research project aimed at understanding the barriers to electronic waste recycling. Utilized Affinity Mapping and Thematic Networks to identify pain-points, which informed the design of a prototype website that promotes e-waste literacy and recycling.

 Led usability testing to discover insights and generate well-informed recommendations for the Enterprise's car rental mobile application.

A research project aimed at understanding laptop users' pain points for a hot laptop during normal workloads