Official Fandom / Fan Club / Fan Cafe Name: Hyeppy Ending (ννΌμλ©)
Founding and Meaning
Kim Hye-yoon's official fan club name, "Hyeppy Ending," sometimes stylized as "HyeppyEnding," is a blend of her name, "Hye-yoon," and the phrase "happy ending." The meaning behind "happy ending" is because she wants to finish everything happily (source) and/or that everything that happens to Actress Hye Yoon is a happy ending (source).
On February 28, 2020 (Source 1, 2), Kim Hye-yoon officially announced her fan club name, "Hyeppy Ending." She first mentioned it publicly during her award acceptance speech at the Asia Artist Awards in 2020, expressing that it felt special to acknowledge her fan club in such a setting.
Drama Fandom / Fan Club Name: Subeom (μλ²)
Founding and Meaning
In the context of the K-drama "Lovely Runner", the term "Subeom" refers to the fandom name for fans of the drama series. The name "Subeom" (μλ²) is derived from the Korean phrase "SolSeonSubeom" (μμ μλ²), which translates to "leading by example." It was created by combining the names of the lead characters, "Sol" (Kim Hye-yoon) and "Seon" Jae (Byeon Woo-seok), with the last word "Subeom."
It was first acknowledged by Byeon Woo-seok behind the scenes video and later became the official fandom name of the series. There have been several occasions where the lead actors of Lovely Runner (1, 2) have mentioned "Subeom". In addition to her official fan club Hyeppy Ending, Kim Hye-yoon has also included Subeoms numerous times in her 2024 award speeches, starting with the Seoul International Drama Awards.
β Interactive Media Mix (IMX) Japan Inc
Season of Hyeppiness (2026)
On February 2, 2026, Artist Company announced Kim Hye-yoonβs Seoul fan meeting, 2026 KIMHYEYOON FANMEETING [Season of HYEPPINESS]. Following the conclusion of her Netflix series No Tail to Tell and filming for a spin-off of Fresh Off the Sea in Calape, Bohol, Hye-yoon kicked off the tour in Seoul on March 7, 2026, with sessions at 3 PM and 7 PM KST. The event featured a princess-and-prince-themed dress code inspired by the fan meeting poster and was held at Sungshin Womenβs Universityβs Woonjung Green Campus Grand Hall. Official merchandise, including photocards, reusable cups, pin buttons, and stickers, was also made available through Fromm. A live stream via Fromm during the Seoul fan meeting (7 PM) was also available for global fans, providing access to the live stream and a 7-day VOD replay with English subtitles.
Hye-yoon opened with βLet It Goβ from Frozen, followed by segment called Todayβs Mood: Hyeppy, which featured previously unreleased photos of her family, childhood, food, travels with friends, and past projects. After performing βNot Cute Anymoreβ by ILLIT, she introduced next segment called HYEPPY BESTIE DAY: Whatβs That Challenge?, an interactive dance challenge with selected fans. The songs featured were βBANG BANGβ (IVE), βOVERDRIVEβ (TWS), βEgoβ (Crush), βSoda Popβ (Saja Boys from KPop Demon Hunters), and βWhere Are You Atβ (ALLDAY PROJECT). During the Kanagawa stop in Japan, she also danced to βMONTAGEM HIKARIβ (BellyJay) and β404 (New Era)β (KiiiKiii). The last segment was Season of Sweetness, a White Day-themed segment introduced through a shopping vlog showing Hye-yoon personally purchasing materials to decorate gifts for fans. These included decorated Polaroid cards, postcards, and Dubai chewy cookies packs. After a funny struggle to tie a ribbon around a gift box, she opted to decorate the gifts with stickers instead. The presents were distributed to fans through a raffle draw, and the fan meeting concluded with a photo session and closing remarks, building anticipation for her upcoming film Salmokji: Whispering Waters.
On March 1, the Japan fan meetings were announced for Kanagawa on March 13 at 2 PM and 6 PM, and Osaka on March 16 at 3 PM and 7 PM. The Kanagawa event proceeded as planned, but the Osaka performances were cancelled due to circumstances on the organizersβ side.Β
Season of Hyeppiness fan meeting tour in 2026 included events in several cities:
Seoul, South Korea: July 13, 2024, at the Sungshin Women's University Unjeong Green Campus Auditorium. (2 sessions)
Osaka, Japan: July 26, 2024, at Zepp Namba. (View promotional video) (2 sessions)
Related Media: Kim Hyeyoon Instagram Update
Hye-ppiness (2024)
After the success of Lovely Runner, Kim Hye-yoon officially joined Fromm, a fan engagement platform, in June 2024. Along with this, Fromm announced official merchandise (MD) and opened sales for membership & fan kits, giving fans the chance to grab exclusive items like photo cards and limited-edition goodies. Members also got special perks, including early access to future events. At the Seoul fan meeting venue, Photoism was also available (see behind), where fans could snap some photos to remember the day. It was soon available in select countries.
She kicked off her Hye-ppiness Tour in Seoul with a pink dress code. Fans enjoyed activities like Scent of Yoon, where she introduced perfumes tied to her characters, and a dance cover of Girls' Generation's "Gee" and NewJeans' "How Sweet". She also performed dance challenges to songs like "Supernova" (Aespa), "Tiramisu Cake" (10cm), and "Lovely" (Kim Jong Kook). At the Japan venues, she danced to "Idol" (Yoasobi). The event included a Q&A session, game with fan, video messages from past co-stars, a heartfelt letter to fans, and behind-the-scenes footage of her preparation. A live stream via Fromm during the Seoul and Macau fan meetings was also available for global fans, providing access to the live stream and a 7-day VOD replay with English subtitles.
Hye-ppiness fan meeting tour in 2024 included events in several cities:
Seoul, South Korea: July 13, 2024, at the Sun gshin Women's University Unjeong Green Campus Auditorium. (2 sessions)
Video message from Lee Jung-jae and Jung Woo-sungΒ
Osaka, Japan: July 26, 2024, at Zepp Namba. (View promotional video)
Video message from Rowoon, Jisoo & Yeom Jung-ah
Tokyo (Yokohama), Japan: July 28, 2024, at Zepp Yokohama.
Taipei, Taiwan: August 24, 2024, at the National Taiwan University Gymnasium. (View promotional video)
Video message from Jung Hae-in and Byeon Woo-seok
Macau: Took place on October 20, 2024, at the Broadway Theatre. (View promotional video)
Surprise cheering video from Maltese Pet Store (Chinese Hyeppy Endings)
Related Media: Kim Hyeyoon Instagram Update
[ENG/CC] Hye-ppiness Fanmeeting Behind - Seoul & Japan by lilymelodies. See also: the original video on the Artist Company YouTube channel.
[ENG/CC] Hye-ppiness Behind by lilymelodies. See also: the original video on the Fromm Studio YouTube channel.
HYE-PPY DAY (2023)
To celebrate her 10th debut anniversary, Kim Hye-yoon held her first fan meeting titled "HYE-PPY DAY." The event took place on February 5, 2023, at the Ilji Art Hall in Seoul, South Korea. The fan meeting featured various activities, including a Q&A session and a dance cover of BLACKPINK's "Ddu Ddu Ddu" and New Jeans' "Ditto." At the end, she read a heartfelt letter to her fans and personally handed out items to them.
Related Media: Kim Hyeyoon Instagram Update
Behind the scenes of the poster shoot for 10th Debut Anniversary First Fan Meeting 'HYE-PPY DAY' by SidusHQ
10th Debut Anniversary First Fan Meeting 'HYE-PPY DAY' Behind the Scenes by SidusHQ
Related Events
KimHyeyoon X Fromm Membership Special Fansign Event (2025)
On September 28, 2025, Kim Hye-yoon held an exclusive fansign event for Fromm app members at a Seoul venue, where she signed autographs and engaged in personal interactions for about an hour. The event featured exclusive kits for Fromm membership kit purchasers, which included unreleased photocards, a polaroid, and a raffle entry for the fansign. The application period ran from August 29 to September 7, 2025, and the winners were announced on September 11, 2025. Hye-yoon also sent messages via Fromm the night before and after the event, sharing pictures and updates about Hong Si and her recent projects. She later posted on Instagram, thanking Fromm for organizing the event and expressing her joy at meeting Hyeppy Endings.
KimHyeyoon X Rawquest Fan Signing Event (2025)
RawQuest organized a fan signing event for Hyeppy Endings, where 100 winners were selected to meet Kim Hye-yoon on June 20, 2025. The application period ran from May 9 to 25, with entry automatically applied through the purchase of the βHyeyoon Setβ on the event page. Winners were announced on June 5, 2025. The event was hosted by MC Ha Ji-young, who had also hosted Hye-yoonβs Hye-ppiness fan meeting in Seoul. Following the event, Hye-yoon shared a post on Instagram thanking RawQuest and fans for attending.
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"Coming together is a beginning. Keeping together is progress. Working together is success." β Henry FordΒ