Custom brands are displayed in the same manner as known brand names. The only difference being that the store can make up any name for it. Typical examples of what could be custom brands are:
"Bikini wax", "Breakfast", "Valentine day", "Mother's day", "Hair styling", "Summer sale", "Easter bunny", "Christmas tree", "Birthday party", "Anniversary sale". Practically anything you can imagine.
These specials also have a URL link that directs the end-user to the web site chosen by the store. A telephone link can be defined in place of the web URL.
Refer to the images under Brand specials