Make your courses count

How to create a digital analytics model

to measure the success of online courses

Session description

This half-day workshop will give participants an introduction to the specifics of digital analytics measurement including metrics, dimensions, segments, custom metrics and dimensions, data collection strategies, and ideas around how to measure specific aspects of online education (particularly at scale, using the Analytics Academy learning environment as an example). It will walk users through the different parts of a measurement plan, how to articulate the various ways a program or course will be measured, and some sample data analysis techniques. It will then empower each participant to create their own measurement model for real-world use and provide examples and advice on how to demonstrate those results to stakeholders. Each participant should leave the session with a fully-articulated learning measurement model that can be implemented and used to make strategic, data-driven decisions about their learning curriculum.

Schedule (Tuesday 6 March, 2018)

  • 1.30-2.30pm: Introduction to digital analytics and measurement plans
  • 2.30-3.00pm: Q&A, examples of effective measurement plans
  • 3:00-3:30pm: Afternoon tea break
  • 3:30-4:15: Group work: create own measurement plan from template
  • 4:15-5:00: Present to group and receive feedback

What you'll need

  • A fully-charged laptop
  • Google account to access measurement plan templates in Google Sheets
  • Any predefined goals from your course or program (not required)

Presenter Bio

Chris Jennings has over 15 years’ experience in educational technology and instructional design. He’s currently the Team Lead for the Analytics Academy at Google that offers free instruction for Google Analytics tools to hundreds of thousands of users in 13 languages. Previously, he built a successful global online training and certification program for Google advertisers and publishers. Chris also worked at New York University's Stern Business School where he directed the Center for Innovation in Teaching and Learning, and built online courses for accredited degree programs at The University of Texas System. Additionally, he has published articles for Learning Solutions Magazine and eLearn Magazine about online course design and strategies to build homegrown online training programs, and was recently interviewed in Blackboard's white paper on the future of higher education.