General Products
The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. This versatile product works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color wherever you want it.
This tool makes applying eye makeup easy! It assists with drawing eyeliner, filling eyebrows, applying eyeshadow, and even putting on lipstick. The eyeliner templates feature various arcs to suit different eye shapes and accommodate all eye makeup styles. This versatile stencil can also be used with a flat brush, detail contour brush, highlight brush, and mascara lid edge filler. Additionally, the handle is designed to function as a mask or cream scoop.
Primer
Your makeup is not going anywhere! Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
A nude eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours. A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear.
A tinted nude shimmer eyeshadow primer and eye makeup base for vibrant, creaseless color, and long-lasting eyeshadow looks that last up to 24 hours. This vegan beauty essential smooths & preps lids for all-day wear.
Foundation
Ideal for normal to oily skin, this long-lasting powder leaves a natural, poreless-looking finish with long-lasting shine control. Allergy tested, non-comedogenic.
For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish.
Thin, breathable foundation giving you buildable coverage ranging from medium to full with a natural matte finish. This foundation delivers up to 24 hours of long wear.
A buildable medium coverage foundation with self-setting powder that absorbs sweat and sebum for a natural-looking matte finish. Get long-lasting coverage that is both smudge-proof and transfer-resistant for up to 24 hours.
A weightless, buildable medium coverage liquid foundation designed to create a second-skin feel—no heaviness or caking. Vegan and cruelty-free.
Turn up the glow factor with this long-lasting vegan luminous foundation. This buildable, medium coverage foundation looks and feels like your real skin at its healthiest and glowiest. Kombucha filtrate and marula oil give skin added hydration for all-day radiance, making this an ideal foundation for dehydrated skin.
Concealer
Gives your skin a boost of hydration for a satin finish which doesn't flake. Available in 23 different shades.
Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. This concealer can be used in multiple shades to contour and highlight.
This concealer is full coverage with a flawless matte finish. It conceals all imperfections & doubles as a contour/highlight product. Its creamy, easy-to-blend formula won't flake or crease. It also nourishes with mango seed & shea butters to helps illuminate skin for a lifted effect.
This all-in-one lightweight, brightening concealer + serum provides 24HR hydration & visibly improves the look of bare skin over time. Buildable, medium coverage with a natural finish layers easily under or over foundation.
This waterproof concealer delivers highly pigmented, long-lasting full coverage that improves the look of wrinkles without creasing or cracking. The smooth, creamy texture delivers full coverage for up to 24 hours.
Powder
Fit Me Loose Finishing Powder is a mineral-based formula designed to help control shine and smooth skin texture with a hint of color. This mineral setting powder provides the perfect finishing touch to your makeup base.
Lightweight, skin-improving mineral foundation that provides buildable sheer-to-full coverage with a natural, luminous finish.
This finely milled setting powder prolongs makeup wear and banishes shine, created with a long-lasting formula. Loose Baking Powders are a great option for those who desire a luminous, silky and even finish. Set your foundation and lock in contour and highlight by dabbing on and dusting off! These loose setting powders are available in 7 shades. 'Translucent' is a universal powder for all skin tones.
Weightless, translucent finishing powder extends the life of foundation & concealer to transform makeup into mattified, waterproof makeup that lasts.
Bronzer/Contour
This convenient 2-in-1 bronzer and contour stick instantly give a flush of soft color to lips and cheeks, no brushes required!
This waterproof formula gives your face a sun-kissed glow with a matte finish that lasts up to 10 hours!
Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro! Allure Best of Beauty 2023 Winner!
Anastasia Beverly Hills Powder Bronzer is a finely milled bronzing powder that provides a natural-looking matte finish with buildable coverage.
Blush
Richly pigmented and highly buildable, the beautiful matte and shimmery shades of Baked Blush are the perfect cheeky pop of color for every skin tone. Shape, contour and highlight your best facial features.
See up to 12 hours of pigmented powder blush wear with Buttermelt Blush. This blush for cheeks has been infused with mango butter, almond butter and shea butter. Fade and transfer-resistant makeup formula.
Features 4 gorgeous, ultra-pigmented shades to suit all skin tones. Mix and match to create the perfect look for you. Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
Anastasia Beverly Hills Blush Trio is a collection of three full-pigment blush shades in ABH’s finely milled, blendable formula.
Build and blend a dewy pop of color with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting flush that’s flattering as e.l.f.
Highlighter
Instantly hydrate and luminize your skin for an all over, natural glow with Lumi Glotion. This liquid face and body highlighter delivers an illuminating color tint to enhance your skin’s natural glow.
Anastasia Beverly Hills Sun Dipped Glow Kit is a must-have powder highlighter palette containing 4 shades of highlighter powder in metallic, warm-bronze hues.
Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin. The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow.
This pressed powder highlighter helps you achieve a luminous glow. Buttery, buildable formula melts onto the skin for a weightless feel & effortlessly blended application. Formulated with micro-fine pearls, this highlighter creates a multi-dimensional, light-catching effect while Vitamin E, Murumuru Seed Butter, Shea Butter & Argan Oil work to nourish the skin.
This highlighter and blush combo instantly sculpts, defines, and highlights in one sweep. Each duo has two levels of intensity for color that compliments every skin tone
Get ready for Jumbo impact with this new Jumbo Multi-use Face Sticks highlighter. This weightless formula is buildable, so don’t be afraid to layer. Comes in a twist up stick, no need for a sharpener
Lip Products
Serve glossy, shiny lip makeup looks with this non-sticky lip oil gloss. The lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection.
This longwear liquid nude lipcolor delivers no-budge vinyl color and up to 16 hour wear, featuring their Color Lock formula that defies smudging and transfer. Simply shake and swipe.
The Matte Liquid Lipstick has high-intensity pigment for an instant bold matte lip. The extremely long-wearing lipstick contains moisturizing ingredients for a comfortable, emollient and silky feel that does not dry your lips out.
6 colorful Matte Liquid Lip Sticks and 6 Lip Liner Pens included in this set. These give your lips a full, sensuous pout. Formulated with a luxurious true matte finish, this silky soft, long-lasting and waterproof product resists fading and gives a smooth, velvet look to complete your glam.
A velvet-smooth lip mousse with weightless, full pigment, true-matte color, and comfortable, cushioned wear.
Brow Products
Anastasia Beverly Hills' #1 selling Brow product is an ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows with professional-quality precision.
Anastasia Beverly Hills Brow Pen easily builds dimension by micro-stroking in areas you want more fullness.
Fill in and define your brows with this unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie.
e.l.f.'s instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils.
Tame, tint, fill and set eyebrows in one step with this Tinted Brow Mascara. This foolproof brow building mascara formula covers your major brow concerns while keeping your arches soft and smooth.
Eyeshadow
A compact, travel-size eyeshadow palette with 6 universally flattering rosy neutrals for every skin tone. Ultra-blendable mattes & shimmers perfect for everyday natural eye makeup looks or dramatic smokey eye looks.
Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette is an essential eyeshadow palette featuring 14 full-pigment shades ranging from neutral to berry-red eyeshadow hues in matte and metallic finishes.
This professional level makeup palette features 16 highly pigmented shadows that glide onto lids and make eyes pop.
This eyeshadow palette will take you through every season, providing you with every color of eyeshadow you need. Excellent ductility, strong adhesion, and can last all day long.
This palette features 14 baked eyeshadows in gorgeous neutral, brown and earthy tones with matte and shimmer finishes.
This eye makeup palette contains highly pigmented, blendable, and long-lasting eye shadows in assorted matte and metallic colors, perfect for any mood or look you're going for!
Each high quality eyeshadow palette features a highly pigmented mix of finishes from matte and satin to shimmery and metallic; perfect for your skin tone. These bright colors offer a fun versatility to any makeup collection!
Eye Liner
Clinique’s High Impact Easy Liquid liner is a waterproof eyeliner in a mistake-proof pen that’s designed to deliver intense color in one steady sweep.
The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements. It is smooth, ultra pigmented, and lasts all day and night!
This smudge-resistant eyeliner features an extra-fine brush tip to precisely apply the perfect amount of rich color to your lash line—no tugging or skipping.
24 hour, high-pigment & long lasting eyeliner for precision and style.
Mascara
This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge.
This formula thickens, lengthens & curls for the most luscious, dramatic & volumized lashes.
A lash-lifting and volumizing mascara that targets and volumizes every single lash for instant lash lift, length, and fully fanned out volume with no clumps.
Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length.
Lashes
The lash separator tool comb is very fine, and the distance between the teeth allows for lashes to be combed to perfection, catching all of those pesky clumps and flakes.
Eyelashes tools made of high quality stainless steel, easy to use. Rose golden color. This tool kit makes putting on false lashes a breeze!
This popular tools gives you perfectly curled lashes every time!
Offering instant lift and lasting curl for lashes, this easy to use tool curls the entire length of your eyelashes without pinching or crimping.
BeautyCurls advanced heated eyelash curlers offer 3 temperature options with an led display, 65℃(149℉), 85℃(185℉), 95℃(203℉), there is always a temperature that suits you. It's easy to operate, with the touch of a button to quickly switch the temperature, suitable for a variety of curved and thick lashes. Whether you want natural everyday light makeup or party makeup, this lash curler can meet your needs perfectly!
These professionally designed lashes are made with ultra-thin fibers of 0.2 mm to provide just the right amount of length and volume. The magnetic liner allows lashes to attach with ease, blending seamlessly with natural lashes.
Lash Extensions in a Flash: Easy to apply, artificial wisps are just as lush as expensive salon lash extensions at a fraction of the price; attach to the underside of your natural lashes for a comfortable, more natural lash extension look.
Soft as a feather, these lightweight and comfortable strip lashes feature revolutionary Tapered End Technology for natural-looking eyelashes that blend beautifully with your own lashes.
VEYESBEAUTY Eyelash Cluster is very simple to use and can create any eyelash effect you want. You can change your eyelash look anytime, anywhere. Plus, one lash tray is enough for you to use many times! Get salon quality lash extensions at home with this product!
Setting Spray
The ultimate must-have lasting makeup setting spray! The e.l.f. Makeup Mist & Set Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few sprays. The formula contains aloe, green tea, cucumber, and vitamins A, C, and E to soothe and hydrate the skin. Great for all skin types.
The e.l.f. Stay All Night Micro-Fine Setting Mist locks on makeup for up to 16 hours of wear, keeping your makeup looking fresh from AM to PM. Touch ups are now a thing of the past. Infused with Cucumber Fruit Extract, Aloe and Green Tea Leaf Extract to help hydrate and soothe the skin.
Award-winning waterproof setting spray keeps makeup looking fresh for up to 16 hours without fading, smudging, or settling into fine lines. Transfer-proof, lightweight, oil-free, non-drying & suitable for all skin types.
A waterproof hydrating setting spray that gives skin a luminous, glowy finish. This dewy setting spray hydrates skin and keeps makeup looking fresh for up to 16 hours. Smudge-, sweat-, and transfer-resistant. Alcohol-free, oil-free, and silicone-free.
Brushes, Brush Cleaners, and Application Tools
Real Techniques Everyday Essentials Makeup Brush Set includes: (1) RT 400 Blush Brush, (1) RT 300 Deluxe Crease Brush, (1) RT 402 Setting Brush, (1) RT 200 Expert Face Brush, and (1) Miracle Complexion Sponge. Achieve a complete makeup look by blending, baking, sculpting, and setting using this brush set.
These special triangular puffs are useful for reaching all of the contours of the face to ensure even distribution of makeup. With a satin smooth ribbon strap, they are comfortable and easy to use. These puffs are soft, breathable, washable, and durable.
This best-selling makeup sponge can be used with your all your favorite liquid and cream products such as foundation, skin tints, tinted moisturizer, bb cream, illuminators, blush, bronzer, contour, and highlight.
Sink Topper can hold up to 7 lbs, giving you a clutter-free countertop. Whether it's makeup brushes or cleaning tools, it keeps everything organized and can withstand heat from styling tools up to 480°F.
EcoTools Makeup Brush + Sponge Shampoo effectively removes makeup, oil, and other impurities from your makeup brushes and makeup sponges so they stay in good condition for flawless makeup application.
Beauty lovers are often troubled with washing used makeup brushes every day. The Ricris Premium Makeup Brush Washer offers a professional solution. Your makeup brushes will be as clean as new without the need to wash them by hand or hang them to dry all day. In just 10 to 30 seconds, you’ll have a renewed brush, time saver.
The perfect addition to any cleaning brush set, Sigma Beauty’s makeup cleaning mat with suction cups is designed to clean your Sigma makeup brushes quickly and easily while staying securely in place.
3 in 1 design, it can be used for storage of brushes, cleaning them and drying. One side is like a bowl with a multi textured bottom for washing your makeup brushes, the other side has a lot of mesh portions in different shapes and sizes that hold big and small makeup brushes upside down for drying.
Makeup Removers
Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
Say buh-bye to the day’s makeup with e.l.f. SKIN’s Holy Hydration! e.l.f. Off Makeup Remover. The non-greasy feeling liquid makeup remover tackles stubborn and even waterproof makeup without harsh tugging or rubbing!
This all-in-1 micellar cleansing water is a facial cleanser and makeup remover that is gentle on skin. This micellar water for all skin types gently cleanses, removes makeup, dirt and oils from skin.
Eye makeup remover that instantly and effortlessly removes waterproof makeup. Bi-phase formula contains an oil phase and water phase to remove residue and cleanse the skin.
Deep-cleansing oil melts impurities and make-up from skin. This gentle blend offers a deep cleansing ideal even for oily skin conditions allowing your Dermalogica Cleanser to penetrate even further for professional results.
This best-selling, original hydrating cleansing balm (BIG size) instantly dissolves waterproof makeup and impurities while replenishing moisture levels & providing a powerful cleanse for all skin types. The vegan & sherbet-type cleansing balm formula instantly melts to cleanse build up and makeup while Acerola Berry & Vitamin C hydrates and smooths skin.
These ultra-soft, eco-friendly, bamboo and cotton rounds can be used with eye makeup remover or standard makeup remover to effectively & gently erase makeup & grime.
Makeup Bags
Each preppy makeup bag measures approximately 25 x 14 x 8 cm/ 9.84 x 5.51 x 3.15 inches with a large capacity to store your cosmetics, snacks, cell phones, wallets, travel items and anything you need. 4 different makeup bags enable you to put things more planned, save you time to find what you need.
The chenille letter bag is soft and warm, washable and reusable, not easy to fade or break, serving you for a long time is no problem. The smooth zipper design prevents your items inside from falling out, such as lipsticks, mascara creams, blushers, small shampoo bottles, makeup, etc.
Elevate your style with this exquisite set of 4 shell-gold preppy patch cosmetic bags. Each bag features the elegant touch of pink chenille words - SKIN, HAIR, FACE, and STUFF, and the silhouette is embellished with sparkling sequins. This unique combination of textures adds a luxurious and fashionable flair to your everyday essentials.
This travel makeup bag is crafted from durable, water-resistant nylon that's both stylish and easy to clean. The interior features thick sponge padding for added protection of your belongings. The zipper is made of high-quality alloy and gold-plated for a touch of elegance, ensuring smooth and effortless opening and closing.
The wide opening design of this makeup bag allows for effortless access to all your beauty essentials. Say goodbye to wasting time searching through tiny cosmetic bags. With this makeup bag, you can quickly find your desired cosmetics like lipstick or eyeshadow.
Large capacity design: Measuring 9.25*4.13*4.33 inches, these makeup bag features a spacious opening that is perfect for your personal travels. It can comfortably accommodate all your cosmetics and toiletries. The fabric is made of high-quality PU material, ensuring a soft, lightweight, and durable construction.
Fashioned from high-quality bengaline fabric, this versatile 2-piece weekender set is the perfect combination of fashion and function. Use one or both bags depending on the occasion.
Keep essentials organized with this cosmetic bag. Made of bengaline canvas fabric, this bag makes it easy to find what you're looking for, while the two zippered compartments have plenty of room for travel necessities.
This space-efficient storage bag is deep enough to place your bottles vertically so that your products are protected. There is plenty of room for all of your beauty palettes, lip kits, foundation, and skin/hair care products. Full-sized makeup or skincare bottles can be organized easily and safely.
Makeup Organizers
This elegant makeup organizer adds a touch of sophistication to your vanity countertop, bathroom, dressing table, or desk. Its sleek and transparent design not only looks great wherever it's placed but also ensures easy visibility, making finding your favorite products a breeze. Stay effortlessly stylish with a timeless organizer that complements any space.
360 Degree Rotation & 7 Adjustable Layers: Reinforced steady base rotates smoothly and silently, easy access to all of your make-up in seconds. 7 adjustable layers can adjust to accommodate all your cosmetics in different size and height.
Keep all your cosmetics, jewelry or hair accessories neat, organized and easy to find. Manufactured from durable, clear acrylic, the organizer looks elegant sitting on your vanity, bathroom counter, dresser or anywhere you need it.
Multipurpose storage bins will help maximize space around the home, allowing you to keep every room tidy. Organization and storage with these clear acrylic totes allows you to find what is in each quickly, making organizing fast and easy.