Sep 2022 – Present | Maadi, Egypt

Led social media & community engagement for Honor of Kings, ensuring a unique Arabic voice & style, while providing support for PUBG Mobile and Undawn.

Localized global content beyond translation, adapting copy and visuals to resonate with MENA audiences.

Reviewed Arabic visuals & videos for accuracy, providing feedback to HQ for linguistic & cultural optimization.

Developed content strategies to promote in-game events, features, and esports tournaments, increasing player retention & engagement.

Analyzed community trends to refine strategies, capitalize on emerging topics, and boost organic engagement.

Collaborated with esports teams & content creators to amplify campaigns and community-driven activations.

Organized & participated in regional gaming events, fostering direct player interaction & brand awareness.

May 2020 – Aug 2022

Built & executed social media strategies for esports & gaming brands through competitive analysis and audience targeting.

Grew social media presence through platform-specific engagement tactics, increasing follower interactions.

Produced daily content (text, images, and video) to foster player engagement & community loyalty.

Wrote scripts for long-form gaming videos, ensuring compelling storytelling and audience retention.