About Us

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Every business has a story to tell. Even if you're running a start-up, you might not have a long history of changes and growth (yet), but it's a nice touch to talk about how you got to where you are on the About page. So, isolate the milestones before your company's founding, and use them to give readers some backstory on your current venture.

There's no shame in admitting how your business strategy — or even your way of thinking — has changed since you began. In fact, these evolutions can improve the story you tell to website visitors.

About pages are perfect spaces to talk about where you started, how you've grown, and the ideals that have helped your organization mature. Use these moments to further your company story and show people that you're always ready to change and adapt to the needs of your industry.

Every good company was founded on an idea — something the current marketplace might not yet offer. What was your idea? Use this "Aha!" moment as a pivot point when telling your company story. What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today?

As much as you want as many eyeballs on your About page as possible, you won't do business with every single one of them. That's why you must identify and mention your core customer. This lets your visitors know what your business is dedicated to helping them meet their needs and goals.

As you're explaining who you serve, make it clear what it is you're offering. Companies often generalize their products or services in the website copy, making it hard to understand what it is the customer is actually paying for. Sometimes, businesses are afraid that the literal explanations of their products aren't interesting enough or will sound unappealing in writing. And that's a fair concern.

However, investing just a sentence or two into telling your potential customers exactly what they'll receive can keep them on your website for longer and get them interested in learning more.

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If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at - contact.mahfuj.me@gmail.com or contact@mahfuj.me