MOVEMENTO ANTENE-SE
TELECOM COMPANIES COALITION

Project nature: Public Affairs / PR
Role: Creative Lead

Situation
In Brazil, the implementation of 5G technology has several challenges, including legal ones.
Regulations relating to telecommunications infrastructure are old and differ between municipalities, creating obstacles to the installation and modernization of equipment, which limits the expansion of technology, like 5G.

Task
A coalition of companies from different sectors came to us with it asking for a Public Affairs project to seek involvement from the population and the media to press municipalities to update their regulations to the federal standard project, in order to stimulate and facilitate the democratization of access to connectivity and its expansion to all Brazilians.

Action
To unify the voices of these companies and focus efforts, we thought about creating a movement with a more accecible language, and through it, alert the population about this problem that affects everyone and increases inequality of opportunities.

Thus, we created the movement ANTENE-SE  an expression that uses the word antena, Portuguese for antenna, with the expression se antenar, which means to be connected, updated).