Your first step to the future
FAM (Faculdade das américas)
FAM (Faculdade das américas)
Project nature: Advertising
Role: Creative Direction / Creative Concept
Situation
In Brazil, there is a large market of private universities, with a varied range of courses and prices.
In such a competitive market, FAM (Faculdade das Américas) sought to expand its operations and become recognized at a national level.
Task
FAM asked us to create a 360 campaign, with an inspiring concept that could be applied across different media and moments.
They wanted to stand out among other players by showing one of the most modern academic infrastructure in Brazil, especially in the Medicine course.
Action
We sought to understand what the search is for a person who enters a university. In response, we saw that, in general, developing your professional career and having better opportunities.
We concluded that this way, looking to the future, is how people enroll and attend a university.
FAM wanted to position itself as a modern college, which offers ways for students to develop their skills and enter the job market prepared.
With this, we created the concept "Your first step to the future", which we unfolded into 30” videos for TV, smaller cuts for web, performance creatives and offline media.