COPA DO NORDESTE
SCHIN BEER
SCHIN BEER
Project nature: Brand Activation / Trade
Role: Creative Insight / Visual Concept
Situation
SCHIN beer, sponsoring the brazilian Northeast Football Cup (Copa do Nordeste), one of the major competitions in brazilian football calendar.
For this edition, they wanted to highlight their passion and pride in being from the Northeast, one of the most emblematic regions in the country.
Task
The briefing asked us for a brand activation with potential for reverberation integrating with a communication project for trade.
Action
The activation, named De volta Pro Meu Nordestão (Back to the Northeast), surprised fans of the finalist teams who were many years away from the Northeast, taking they back home to see the final match in stadium.
So we took Deisy, a fan from Bahia who was 8 years far from her native land, and Eliezer, a Sampaio Corrêa supporter, who had not returned to the Northeast for 15 years.
Besides this main activation, there were other punctual ones in bars and closed streets to follow the games.
