CARNAVAL
EUDORA

Project nature: Advertising / Brand Activation
Role: Creative Insight / Visual Concept / Song Lyrics 


Situation
Eudora, a cosmetic brand from Brazil, sought to be present at Carnival - the biggest party in the country.


Task
Euroda sponsored Claudia Leite, one of the singers from the big blocos de Carnaval in Salvador, and asked the agency for a thematic campaign to highlight the shiny products, which tend to be in high demand at the season.


Action
Therefore, we created a campaign highlighting the texture of the glitter, present in the products and also in the carnival costumes and allegories.

Furthermore, we created new lyrics for an already very famous song present at carnivals, Aurora, which now has Euroda as its chorus, and coud be sung by Claudia Leite in her performances.


From the lyrics, we took the copy for the campaign key visual and applications.


To take the campaign concept and shine to the streets, we also created sicker tattoos to distribute at traffic points for people going to the blocks.