ADVERTISE ON THE STREET
JCDECAUX

Project nature: Product Marketing / Advertising
Role: Creative Lead


Situation
JCDecaux created an e-commerce platform for out of home media, offering a lighter version of the service they provide for large brands and agencies.
The intention is to facilitate the visibility of small businesses in public spaces, in media spaces previously unreachable for companies like neighborhood stores, micro businesses and entrepreneurs.

Through the platform, it is possible to buy media space on billboards, urban digital clocks, stations and subway cars in São Paulo


Task
The company was already developing the platform, and asked us to create a name and brand for the product, as well as a launch strategy and campaign.

Action
After creating several name options, we arrived at ANUNCIE NA RUA (Advertise on the street), which had a very direct language of what the platform proposed, in addition to being short enough to function as a url.

Although some media spaces are in the subway, and not specifically on the street, in the popular imagination, if you are not at home, you are on the street.

From there, we proceeded to create the visual concepts and launch strategy, taking advantage of the product to promote itself - the media spaces available on the platform.

First, the speech should be inviting, explaining in a simple way that this media was now viable for your business - also considering that ads in OOH media have little reading time, and need to be very direct.

For R$57/day your business appears here.


With this first message already constructed, we started talking about other features, such as reach.

More than 50,000 people will see this today

Here your business reaches more people than
the seven o'clock soap opera