The S.A.M. offers the opportunity to unite and associate with leaders in the World of Magic – not only professionals, but amateurs, manufacturers, magic dealers, book authors and magic collectors. Through its monthly publications, annual conventions, and with almost 300 Assemblies throughout the world, the S.A.M. provides the necessary forum for the advancement of magic through discussions, lectures, research, performances, and exchange of magic secrets within the magic community. To promote those endeavors the S.A.M. presents awards and fellowships in recognition of outstanding achievement in the Art of Magic.