Creative Direction

En Masse Architecture and Design: Marketing Management

This ongoing creative work spans brand identity, editorial storytelling, community-facing outreach, and event-driven campaigns. The studio’s visual system was revised and applied across event materials, print collateral, branded merchandise, and digital content.

Editorial development plays a significant role in the studio’s communications. Project narratives, award submissions, executive messaging, press materials, and photography books were produced to support both public-facing and internal needs, documenting work and photography.

Additional support includes managing web content and creating marketing systems that structure the studio’s regular outreach, partnerships, and community events.

Custom-branded studio materials developed as part of En Masse’s visual system.

Hands-on review of typographic direction and brand materials in development.

Label design exploration for the En Masse + Infusco Coffee collaboration, created for the studio’s tenth anniversary event.

Community-Centered Design Gatherings at En Masse

Created as an extension of the studio’s identity and outreach, the En Masse Event Series brings together local partners, creatives, and Logan Square neighbors through pop-ups, installations, and design-centered community gatherings. The visual identities for these events draw inspiration from gig poster traditions—bold, graphic, and expressive layouts designed to echo the energy of concert posters while remaining rooted in the studio’s brand language.

Pretty Cool Ice Cream + En Masse

An example of the event series partnerships was En Masse’s partnership with Pretty Cool Ice Cream. This reflects the shared values of two Chicago businesses committed to their shared community in Logan Square, creativity, and local collaboration. With both businesses located just a block apart a partnership was forged creating a recurring series of pop-ups that combine architecture, design, and dessert with playful, visually driven storytelling.

Two distinct event identities were developed for the series: The first draws from "old-world", storybook illustration, featuring a character watering a coffee plant with a pot of hot espresso: a whimsical nod to heritage and the quiet, crafted sensibility of En Masse’s brand. The second leans into a brighter palette inspired by Lisa Frank–era gradients and rainbow brights, a way of celebrating Pride-season energy without relying on traditional pride iconography.

2024 Poster for Affogato Pop Up

2025 Poster for Affogato Pop Up

X Pretty Cool Ice Cream (3).mp4

Ten-Year Anniversary: Book & Event

The En Masse Book is a ten-year visual anthology created with studio leadership and produced in collaboration with a publishing house. Bound in cream linen and stamped with a custom blue En Masse mark, the book was designed to echo a yearbook—recognizing the studio’s “sophomore” moment as it grows into a new chapter.

Primarily visual, the book sequences project photography into a narrative that carries the reader through ten years of collaboration, experimentation, and refinement. Notes, sketches, material references, and leadership letters provide additional layers of voice, anchoring the anthology in the studio’s story.

The Tenth Anniversary celebration at 210 Design House presented a unique creative challenge: designing an offsite event that still felt like En Masse. The space was transformed into an immersive environment layered with project photography, material studies, and the debut of the studio’s anniversary book, surrounding guests with the stories behind the work. Creative direction extended into the hospitality experience—custom cocktails, curated catering, and a limited-edition coffee blend giveaway bag.

Guests gathering inside 210 Design House, the host venue for En Masse’s Tenth Anniversary celebration produced in partnership with CS Modern Luxury.

Attendees browsing the En Masse Tenth Anniversary Book during the celebration at 210 Design House, highlighting the publication’s role as a showcase of a decade of studio work.

Handmade dessert favors prepared with Pretty Cool Ice Cream for event attendees — part of the anniversary evening’s partner-driven hospitality.

ZAM's Hope Community Resource Center: Tailoring the Image of 25 Years

ZAM’s Hope CRC operates through high-touch, in-person community work, and their brand needed to reflect both warmth and professionalism. Their work serves multilingual and culturally diverse communities, and is rooted in personal relationships—qualities that needed to be reflected in a more cohesive and elevated brand presence. Creative direction focused on developing an identity that felt warm and approachable while still honoring the professionalism and scope of their services over 25 years.

Brand refinement included streamlining colors, visual assets, and design standards, alongside simplifying and standardizing messaging to ensure clarity across translation tools and multiple languages. The goal was to make the organization’s communication more accessible to the diverse communities they serves, while strengthening recognizability and trust.

The project also involved shaping the concept and visual direction for ZAM’s Hope CRC’s 25th Anniversary Book, a piece built around testimonials, archival imagery, and a timeline-based structure tracing the organization’s history.

Alongside the book, the anniversary event required coordinated materials and programming assets. Together, these pieces form a cohesive narrative and visual identity that honors the organization’s past while preparing it for its next chapter.

Northwestern University + Student Alliance Board Campaign

The Student Alliance Board at Northwestern’s School of Professional Studies faced a visibility problem: night students rarely encountered any club representation on campus, and the existing boards offered little more than a sea of blank space. The absence of accessible, student-facing communication became the catalyst for a bold, intervention-style poster campaign designed to make the organization impossible to miss.

The campaign uses direct, declarative messaging paired with high-contrast typography and clear calls to action. The tone is intentionally urgent and straightforward—mirroring the experience of SPS students who navigate classrooms after traditional hours and need information delivered quickly, clearly, and without gatekeeping. Posters were designed to function both digitally and in physical campus spaces, relying on large-scale type, limited palettes, and QR-driven pathways to participation.

This visual identity was supported by events and guest-speaker programming developed in collaboration with SPS leadership. Taken together, the campaign transformed awareness and participation: the Student Alliance Board grew from three consistent attendees to more than thirty at peak meetings, establishing a real sense of presence and community for SPS students.

Tact Literary Magazine

A self-directed editorial project exploring tactility, restraint, and assembly, Tact references both emotional precision and the physical act of mending something together, underscoring an emphasis on care, construction, and connection.

The selected issue is themed “pieces,” using collage, negative space, and print-focused design to create a sensory, participatory reading experience that invites readers to cut, handle, and physically interact with the magazine.