Stroop Effect

The aim of the this work is to verify the interference of color information with semantic processing in different durations (100,200 & 300ms) and also to study the response capabilities in human behaviour and to understand the relation of Speed of Processing Theory and Selective Attention Theory (SAT) in various sub second time frames. we also investigated, can task irrelevant information be inhibited when we have more control?

we have used full factorial design for our experiment for two conditions congruent and incongruent. We have collected 30 participants data [18 male (avg age 23.67), 12 female (avg age 22.56)] from IIIT-hyderabad and the data was randomly sampled. We have used opensesame software for the designing of our experiment.

We found significant difference in reaction time for all three different durations,suggesting the performance difference in terms of processing across the conditions.Interestingly, we are getting the performance difference for 100ms, which means semantic processing is happening within 100ms which was unexpected for us.