Yonex

Yonex began in 1946 as Yoneyama Company, founded by Minoru Yoneyama, producing wooden fishing net floats. After plastic floats made wooden floats obsolete, Yoneyama turned to badminton racquets in 1957, later expanding into tennis, golf, and other sporting goods. The company's commitment to innovation and technological advancements is a core part of its history, driven by Yoneyama's vow to avoid being left behind by advancements.