Portfolio

Transport yourself back to the best era of the internet with this trio of Instagram story posts. I chose to feature screenshots from Webkinz, Polly Pocket, and Club Penguin, to evoke nostalgia for my Gen-Z/Millennial cusp folks. Each post is plastered with vibrant, retro-inspired graphics, inviting viewers to click a link leading to a survey about growing up online. With maximalist design and a playful nod to the late 2000s and early 2010s, this campaign effectively captures attention and sparks memories of digital childhood adventures.

Business card mock-up (Canva)

Logo

(Black text variant)

Sticker mock-up (Canva)

In March 2024, I collaborated with Cindy Velasquez of Cindy Bakes Sweets in Agoura Hills, CA, to modernize their brand identity. I crafted a minimalist logo featuring a delicate cupcake line drawing and arched lettering to reflect the baker's artisanal charm. The business cards, designed for simpicity, clarity, and impact, showcase the refined logo on the front and a bold monogram on the back. Also included on the back, of course, is essential contact information, ensuring seamless communication with patrons. This clean and contemporary brand refresh seamlessly blends tradition with innovation, which perfectly reflects Cindy's baking business.

Sample ads were created solely for my own practice and for this portfolio, without direction or commission from brands. If I have uploaded a sample ad for your business and you would like to use it, or if you would like me to remove it from this portfolio, please send me a message here.

These are sample Instagram ads, which I created when I came across an existing ad from this company. The watercolor-style illustrations are brand assets belonging to Farm Fresh To You, which I used in these ads. I chose neutral earth tones to reflect the healthy, organic vibes from their brand and complement the brand's color scheme. While the existing ad solely showed a simple image of the company's logo, I added clear CTAs and rustic yet modern aesthetics. These ads would appeal to young to middle-aged customers who prioritize holistic health and wellness, as well as environmentalism.

Here is another sample ad I created for this local real estate agency. I came across an ad from this company on LinkedIn and was inspired to recreate it in a classic, updated style. The brand is focused on holistic approach to real estate, which I visualized through almost astrological-inspired imagery. The color scheme remains consistent with the brand's existing identity, and the text all remains the same. If used as an instagram ad, potential customers would be attracted to the modern look and simplicity.

Case Study - Marketing Plan

This is part of the marketing plan I presented to my client, a local artist, to establish the goals we would work to accomplish. I also took inspiration from more successful artists who sell their work on e-commerce platforms and who have more social media engagement, to study what works for them and adapt our strategy accordingly. I tested some sample search terms to see what product images were attached to "bestsellers" on sites like Etsy.

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