Key Takeaways

• Passive data collection involves gathering data from regular program operations while active data collection involves a formal research project.

• Active data collection offers more flexibility than passive data collection, but it has the problem of participant recruitment and can distort the sample because those who participate may differ systematically from those who do not.

• Informed consent is required for both active and passive data collection.

• Tips for effective recruitment: 

  • Make participation worthwhile: Increase participation by considering what motivates people, such as intrinsic interest in the value of the research or external incentives like draws, gift cards, or social incentives.

  • Make participation easy: Keep surveys short and simple, with easy-to-understand questions and answers, and set aside time for participants to complete the survey by integrating participation into existing activities.