Hi! 你好

Email: lmzhao22 [at] m.fudan.edu.cn / lumingzhao [at] pku.edu.cn

I'm an entrepreneur, data journalist, and designer who founded a company in 2021 focused on impactful data visualizations and strategic PR, serving clients like McDonald's, Baidu, Meituan, Weibo, and Tencent.

Recognized as an active voice in Chinese data journalism (Yin et al., 2024; Fang, 2024), I spoke at TEDx Guangzhou 2023, and my coverage has been cited by outlets such as The Times, BBC, New York Times, The Economist, etc.

In spare time, I am a final-year Ph.D. candidate in Communication at Fudan University under Prof. Baohua Zhou, entering the 2025–26 academic job market.

My research explores emerging media and human interaction, with a focus on social impact and psychological well-being. My work has been published in Telematics and Informatics, Convergence, Journalism, JMIR, Discourse Context & Media, International Journal of Communication, and Journalism Practice. Recently, I received the Grand Prize for Fudan Academic Stars 2025.

I love teaching. I am an adjunct lecturer at Shanghai International Studies University and Shanghai University of Finance and Economics (Spring 2022—present). I have mentored students to win 9 top journalism awards, including the China Daily Campus News Awards. I was honored with the Excellent Mentor Award.

Previously, I earned an MA in Financial Media with a minor in Management (2022) from Peking University HSBC Business School, and BA in Film Editing from East China Normal University (2019).

Less opportunism. Less cliques. So, Shanghai.

Shanghai, China, 2024

Selected Publication

* corresponding author

[1] Yu, S., & Zhao, L*. (2023). Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications. Telematics and Informatics, 102071.

[2] Zhao, L., & Zhou, B. (2025). How does the Platformization of Journalism Scholarship Contribute (or Fail) to Practice? Chinese Journalists' Views. Journalism, 0(0). 14648849251316627.

[3] Zhao, L., & Ye, W. (2022). Visualization as infrastructure: China’s data visualization politics during COVID-19 and their implications for public health emergencies. Convergence, 28(1), 13-34.

[4] Zhao, L., Peng, J., & Yu, S. (2023). Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review. SAGE Open, 13(4), 21582440231216285.

[5] Zhao, L., & Ye, W. (2023). Making Laughter: How Chinese Official Media Produce News on the Douyin (TikTok). Journalism Practice, 1-25.

[6] Zhao, L., Peng, J. (2022). The Platformization of Chinese Official Media: The Case of Newspaper X. In Zhang, S. I. (ed.) Digital Journalism in China (pp. 74-85). Routledge.

[7] 赵鹿鸣.(2020).私纪录片的概念梳理与公共性刍议. 电影新作(02)，109-115. [入选知网高引“学术精要”]

[8] 赵鹿鸣，申琦. (2022). 启蒙、想象与祛魅：跨学科互动中的数据新闻研究（2013～2021），中国数据新闻发展报告（2020-2021），22-48. 北京:社会科学文献出版社.

[9] Ye, W., & Zhao, L*. (2023). “I know it's sensitive”: Internet censorship, recoding, and the sensitive word culture in China. Discourse, Context & Media, 51, 100666.

[10] Yeh P., & Zhao, L*. (2025). Go Viral or Die: Streaming Platform Adaptation and Collaboration Among Performing Rights Organizations in the Chinese Mainland, Hong Kong, and Taiwan. International Communication Gazette, 17480485251327337.

[11] Yu, S., & Zhao, L. (2022). Designing Emotions for Health Care Chatbots: Text-Based or Icon-Based Approach. Journal of Medical Internet Research, 24(12), e39573.

[12] Ye, W., & Zhao, L. (2024). Knowledge Workers of the Digital World, Unite! Knowledge Workers' Workplace Surveillance and Hidden Transcript in China. International Journal of Communication, 18, 22.

[13] Bai, M., Zhao, L, Ye, WM (2025). Using Emojis To Build Luxury Brands: Why Scenario Matters. International Journal of Advertising, forthcoming.

[14] 周葆华 & 赵鹿鸣.(2024).个人体验与社会认知：公众对人工智能的态度及其影响因素——以对上海居民进行的实证研究为例. 新闻与写作(10), 46-58.

[15] 彭嘉熙 & 赵鹿鸣.(2023).积极式干预与生态式治理：社交媒体使用改善幸福感的实践回顾与理论前瞻. 新闻界(07),64-74.

[16] 彭嘉熙，赵鹿鸣，方鹏，曹云飞，苗丹民，肖玮.(2020).睡眠剥夺对风险决策的影响机制探讨. 心理科学进展(11)，1789-1799.

[17] 王冠群 & 赵鹿鸣.(2023).与算法为友：平台创意劳动者的算法情感与战术实践. 当代传播(03),92-97+102.

[18] 申琦 & 赵鹿鸣.(2018).审慎前行:美国数据新闻人才培养现状研究——基于美国新闻和大众传播教育认证委员会(ACEJMC)100所新闻院校的实证分析. 新闻记者(02),39-45.

[19] 申琦 & 赵鹿鸣.(2017).管窥百年普利策:基于普利策新闻奖嘉奖辞的词频分析(1917-2016). 国际新闻界(12),88-105.

[20] 申琦 & 赵鹿鸣.(2022).数字新闻可视化生产的权力特质、效果偏倚与共治路径. 传媒观察(07)，5-12.

Selected Awards and Honors

[1] 2025 Grand Prize for Fudan Academic Stars 2025

[2] 2024 National Scholarship during Ph.D. at Fudan University

[3] 2023 National Scholarship during Ph.D. at Fudan University

[4] 2020 National Scholarship during Master’s at Peking University

[5] 2020 Fan Jingyi Journalism Education Award – Outstanding Student Award

[6] 2022 Beijing Outstanding Graduate

[7] 2019 Shanghai Outstanding Graduate

[8] 2022 Peking University Merit Student Model

[9] 2022 Peking University Academic Innovation Award

[10] 2021 Peking University Outstanding Research Award

[11] 2022 Peking University Outstanding Graduate

[12] 2020 China Data Content Contest – National Gold Award for Best Data Content

[13] 2024 Fourth Campus Media Competition – Excellent Mentor Award

[14] 2024 Xiao Award for Outstanding Rhetorical Scholarship, Association for Chinese Communication Studies, NCA24

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