Usability or Experience Design Research takes the ideas that entrepreneurs have about their application or product and makes these ideas real through examining similar products, gathering information on what customers (users of the product) want, creating a prototype, and testing the final prototype with product users. Helping the development team to make the product real and monitoring the product after release to explore future development options.

Experience Design is based on the principles of Design Thinking. First we empathize with the users by getting to know what types of products they currently use to solve their problems, what frustrations and pain points that they have.

Then, we record, what did the users really mean? What are the attributes of the current things that they use, how does this get the job done? What are the requirements of the thing that we are building?

Then, we create. How should we provide this type of functionality, what problems will this approach present in contrast to other approaches?

Then, we design. Maybe this approach will work or maybe that approach. We test it with users. Then, we iterate. repeat. iterate. repeat until we get it right.

Finally, the design is released into the world. We test some more. What should the next version have? What frustrations are we solving, are we creating any new ones?

These reports help us to understand design in terms of the development process and in terms of users. Are there things that universally frustrate users? What are the struggles across apps and can we provide guidelines to design better? Are these struggles or pain points predicted by models such as KLM or GOMS or TAM or RAP? Or are the problems isolated to a single tech category such as financial applications or education applications?