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Where science becomes reality
Where science becomes reality
I was co-founder and Chief scientific officer of Brain House Institute and Brain4 Group, two pioneering companies that merged science and business to face the higher challenges of organizations providing them with scientific-based solutions.
From 2012, these projects gave me the opportunity to apply the basis of Neuroscience and Psychophysiology, together with Cognitive Psychology and Behavioral Economics to understand how people react to marketing and communication stimuli, and how people relate in their organizations.
decision-making analysis
decision-making analysis
HOW TO MEASURE?
HOW TO MEASURE?
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