My experience includes teaching at the undergraduate, graduate, and executive education levels. Before attending Duke, I evaluated, selected, and developed instructors for executive education programs in the U.S., Mexico, and Europe.
Through these experiences—and my own experience as an MBA student—I’ve had extensive exposure to various teaching styles and methodologies.
I look forward to teaching some of the following courses at the undergraduate or graduate level:
Market Intelligence & Marketing Analytics
Focused on developing skills to ask relevant questions and then use the appropriate data collection and analysis to answer them.
Core Marketing Course
Focused on developing skills to understand customer needs, company skills, and the competitive landscape.
Consumer Behavior
Focused on understanding foundational theories, classic and current findings, and the methods used to study consumer behavior.
As Instructor
Duke University: Ph.D. Bootcamp in Statistical Programming, 2019
Universidad Tecnologica el Retono: Undergraduate Marketing and Sales Management, 2018
Tecnologico de Monterrey: Executive Education Workshops on Project Management & Communication, 2012 - 2016
As Teaching Assistant
Duke University: Fundamentals of Market Research. MMS Required Course, Prof. Allison Chaney, 2020-2023
Duke University: Market Intelligence. MQM Required Course, Prof. Allison Chaney, 2019-2023