Export your survey responses to Excel or CSV
In NVivo, create a new project
Click the Import tab
Select 'Excel', or 'Text File' from the "Survey" section (Do not select SPSS or Classification Sheet; those are in the "Classifications" section and will not import the survey.)
Follow the steps in the Survey Import Wizard
Check that the data is in the correct format
Select a unique ID that identifies your participants (in NVivo lingo, your 'cases')
Select which questions you will code, identify them in NVivo as open-ended questions. You can identify other categorical questions as close-ended in NVivo. Don't import continuous variables.
Click finish
NVivo will create a case for each participant in your survey. Each participant will have 'attributes' and values for those 'attributes', representing each of the variables that you imported as close-ended questions.
Go to 'Files' and look for the survey
Code using the procedures outlined here: https://www.youtube.com/watch?v=iH2vQ0hCLgk
NVivo comes with a set of crosstabs & visualizations that enables you to see patterns and counts of codes vs. attributes of cases (i.e., values in categorical variables such as gender, experimental condition, etc.) But sometimes, you might want to export the data to further analyze.
Click on the Explore tab
In the "Query" subsection, select "Matrix Coding"
Under rows, click on the plus (+) sign > select items.
Click on "Cases", which will select all the cases (or participants).
Under Columns, click on the plus (+) sign > select items.
Click on "Nodes" and select the nodes (i.e., tags) that you want to export
Click on Run Query (and wait, it might take a few minutes)
Click on "Save Results" and give it a name
On the left pane, look for and click on "Query Results", right-click on your saved result, and click on Export > Export Node Matrix
This procedure will export a table with each participant in a row, and a column with each code or tag that you created in each column. You can now take this table and match it with your original data for any further analysis you might want to perform.