20 +
1999 - 2019
(20 Projects)
For the past 20 years Luke Day has been building thought leadership in communication design. These 20 projects exhibit the experience:
1999
1999
Revlon Professional
The team I was part of created a breakthrough B2B solution for early digital promotion with salons.
2000
2000
AMERICAN CREW
(When purchased by Revlon) we completed a rebranding, package design, and national promotion campaign.
2001
2001
PHAT FASHIONS
At Center at Cain, we built the Phat Fashions empire. Phat Farm, Baby Phat and Phat Farm kids. A turning point of urban fashion that grew to a 107M portfolio.
2002
2002
EVO ENERGY
Just after the fall of Enron, some pioneers branded the carbon emissions credits. I was their lead designer and communications strategist.
2003
2003
CENTER FOR THE ARTS
In Jackson Hole Wyoming I started a life long partnership with the art Center. I created the brand and supported fundraising, project strategy and graphic design.
2004
2004
CATCH A FIRE
Bringing the Marley legacy into the next generation, I worked with design and direction in service to growing the fashion brand.
2005
2005
PHILIP MORRIS INTERNATIONAL
With Leo Burnett I worked as a VP Creative Director and pioneered both the 'un-branded' marketing practice and the global point of sale industrial design programs.SIDENOTE:
Creating the global Marlboro retail system included working with 16 countries and directing the creation of 28 unique stores and 6 international airport dutyfree sales locations.
2006
2006
KELLOGS
With Leo Burnett we used the 'un branded' project system to build 6 early digital PR / Social programs.
2007
2007
SAMSUNG TRANSIT
Transit and airport projects always included major industry alignment between client and vendor agencies.
2008
2008
SKII (JAPAN)
3 major cities were the focus of a powerful 360° communications innovation that combined sales incentive programs and influencer marketing.
2009
2009
MARLBORO (JAPAN)
With Leo Burnett and Beacon I creative directed the launch and multi-channel national campaigns.
2010
2010
MCDONALDS (JAPAN)
Together with Dentsu I helped pilot and present entirely new ways for the classic brand to communicate through mobile and in-store programs.
2011
2011
M.A.D. HYPE
Visual communication support was key for the masterminding efforts to build a multi-brand influencer program in Japan. MAD HYPE linked Musicians, Artists and Designers to brands.
2012
2012
BALTIKA (RUSSIA)
With Leo Burnett Moscow we crafted a breakthrough mobile digital campaign, the first of its kind to move the brand to mobile promotions.
2013
2013
LEGO (RUSSIA)
Cross cultural creative collaboration with M. Kudashkin and Ninjafilms amounted to new styles and project insights for both digital and new-media in-store projects.
2014
2014
EL PUENTE
As the lead visual designer I directed the brand creation and communications program for this innovative medical translation organization.
2015
2015
NESTLE TOLLHOUSE
With Ketchum I founded and directed the StoryWorks platform for creating visual PR assets for Social / Digital with real time relevance.
2016
2016
CAPITOL ART CONTENT
As strategic director I helped to create a multi-camera production innovation in the San Francisco studio.
2017
2017
SODA STREAM
With FunWorks and Capitol Art we crafted a content library of dynamic materials for the iconic home appliance brand.
2018
2018
WORLD CLEANUP DAY
On 15 September 2018 united 15+ million people across 157 countries and territories for the biggest waste collection day in human history. I worked with the central office team in Estonia and continue to work on this project.
2019
2019
HUMBOLDT HOMEGROWN
I guided and directed the creation of this unique community focused brand. It is an invitation for customers to learn about cannabis, a unique lifestyle, and a symbol of appreciation for the muse of nature.LOOKING FORWARD:
LOOKING FORWARD:
- Committed to the link between communications and sustainability.
- See radical connections of nature and technology.
- Participating in global projects
ALWAYS. ALL WAYS.
ALWAYS. ALL WAYS.
MAKE.LOVE.
Since 2014 I have been working on a multi-media and visual art project called MAKE.LOVE. as a platform to encourage all people to feel creative, brave, caring and kind.THANK YOU FOR YOUR REVIEW.