Road Safety: Youth

United Kingdom

Think!

"Story"

2016

Think! & TfL

"Stop. Think. Live."

2000s

Think!

"Attention"

2000s

Think!

"Game Over" / "You Lose" / "Zero Lives Left"

2003

Finland

Road Safety Council of Finland

2000s

"When the big ones go first, the small ones follow.Wear a helmet whilst cycling. And in particular, wear it when you're cycling with your child. It helps you to deal with the helmet rebellion when your child is a bit older and when wearing a helmet is more important than ever. Children aged 10 to 17 are three times as likely to be involved in a cycling accident than a younger kid.Anticipate. You know why."

Ministry for Traffic

1981

Cry away. Realising one's responsibilities hurts.
"Had I known..."
Life is tragic – you know nothing beforehand and afterwards you can't do anything about it anymore.' That's at least what Jartsi, 18, thinks when everything is over. When the car has stopped, when Merja is gone.
The speed was tantalising. He just got his licence, the car was brand new, the road looked tempting in front of him. He wanted show his new car off.
But traffic doesn't go by your rules. Around every bend, at any given time, there might be someone or something that hinders your driving.
18–19-year-olds with new licences cause about 900 accidents every year. The solution lies in you. Only you can decide whether you want to take responsibility of other people's lives.

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