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In loving memory of Fire Kills - and a note about the future of PIFs

20 March 2018

Hello, dear PIF-fanatics. I regret to inform you that Fire Kills has died. They haven't made any new PIFs since March 2015, when 'Smoke will leave you for dead' came out, their website (https://gov.uk/firekills) is now redirected to https://firesafety.campaign.gov.uk. Their Facebook page has also ceased to exist and the last Tweet on their Twitter page was also about a year ago. It seems like the British government wants to eradicate the campaign, despite the fact that it halved fire deaths in the UK between 1988 and 2017. 

As the sole fanbase of PIFs and the as the only people completely realising how much we need PIFs, it should be our responsibility to take action and vindicate PIFs against government spending cuts. If there are any means to prevent campaigns from getting killed, we should step up (with the exception of Think!, of course).

People will never stop being dumb and/or ignorant. This is why PIFs and PSAs as a genre of advertising should not be cut off and erased completely. There is most likely a correlation between the prevalence of anti-smoking advertisements and smoking-related illnesses. That's why the rate of smoking adults has gone downhill for the last few decades, duh! That is why spending on PIFs and PSAs should not be sweepingly cut. It costs society more to be responsible for the consequences than it costs to prevent the events from happening in the first place.

In loving memory of Fire Kills, 1988-2018, here's a collection of smoke alarm posters and general fire safety posters.