Before launching Lords Mobile they released the noteworthy Castle Crash, which is their biggest release prior to the
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one to which this article is dedicated. It’s a great game that takes gameplay elements from Clash of Clans, but adding new features to stand out from the many clones of Supercell’s first big hit. The game came out in 2013 and quickly became one of the most popular strategy games on Android and iOS that turned into the hen that laid golden eggs, representing 65% of their sales in 2014. But that doesn’t discount the company’s other big titles like Clash of Lords and Clash of Lords 2 that brought them further success on mobile devices.
Without a doubt, IGG’s best title is Lords Mobile. For starters, check out these numbers: it’s one of the most popular games in its category, maintaining a top 5 position in 21 countries since its release. In just its first year on the market it generated 39% of the company’s revenue, making it more than worthy of recognition in a market as competitive as mobile gaming.
To what does Lords Mobile owe its success? You could say that it comes from the game’s accessible gameplay, or go in another direction and credit the massive marketing campaign it has undertaken. But we sincerely believe that it comes down to the pure freshness exuded by IGG’s title. The game hasn’t just stayed in its comfort zone and new changes and improvements have been introduced constantly over its lifetime.
Lords Mobile already has enough depth to stick around for a long time, but its fame and several awards haven’t been enough for it to rest on its laurels. New game modes have been added to the game, such as events that invoke a whole community to reach a goal that add even more freshness. Recently they’ve launched the biggest update in the game’s short history, the Familiar Update, that adds new buildings and game mechanics that involve training beasts that you have hunted in the game. It’s a great example of a game constantly searching for fresh material since its launch, as confirmed by Kevin Xu, COO of IGG, who stated that the company prefers attracting new players to maintaining a huge player base that decreases in size month after month.
The second anniversary of Lords Mobile is just around the corner, and there is no end in sight for the popular smartphone and tablet game. The game is by no means lacking in content, and hopefully the best is yet to come. It’s enough to keep fans of MMORTS games busy for quite some time.