Streaming Applications: How to Secure Your Customer Data

Data theft should be avoided via OTT streaming apps. Using a strong identity management solution helps secure digital identities in online streaming services.

With no new broadcasting programming for channels (because of the pandemic), consumers turn to OTT streaming apps like Netflix, Disney Hotstar, and Amazon Prime to keep up with the latest news.

Cybercriminals easily monetize such errors and can easily sell access credentials for data theft and identity fraud.

Thanks to the rise of streaming applications, OTT services are a hotbed for sensitive credit card data and personally identifiable information.

Cyber Threats Faced by Video and Music Streaming Apps

Security typically takes a back place when it comes to entertainment-based streaming apps. Customers don't have to worry about keeping their Netflix or Amazon Prime account details secure. They will not treat them the same way their bank accounts are treated.

Hackers take advantage of people's lack of awareness. The following are some of the most typical techniques for attackers to get access to a customer's account:

• Phishing Attack

• Credential Stuffing Attack

• Brute Force Attack

• Account Takeover Attack

• Man-in-the-Middle (MitM) Attack

5 Things the Streaming Video and Audio Industry Can Do to Improve User Experience

In the digital ecosystem, identity is the most crucial factor. Streaming apps should be able to associate the required restrictions with the appropriate users to provide secure consumer experiences. Here are five more ways to make customer security more secure.

• Put user experience at the center: Netflix, Amazon Prime, and Disney+ are just a few examples of popular streaming services that currently accomplish this. They provide customized suggestions based on the genres that viewers have binge-watched the most on their home screen. This is where artificial intelligence (AI) usage for a consistent consumer experience comes into play. Ensure that factors like targeted retention strategies, efficient onboarding, and secure payment methods are all complemented by the UX.
  

• Safeguard customer data: In any industry, customer data security in the digital space is a major concern. As more people sign up for your newsletter and your community expands, the database becomes more vulnerable to security threats. Any brand that does not value security and privacy in the future may suffer big reputational damage.
  

• Steer clear of targeted automation and bots: Botnets are responsible for most credential stuffing attacks. Botnets are typically used by hackers to create account takeovers of consumer data that are particularly vulnerable to attacks.
  

• Implement low-fiction security solutions: If customers have trouble remembering complex passwords, consider implementing passwordless authentication, which allows you to validate a user's identity more quickly and securely using OTP, magic links, or biometrics.
  

• Protection against piracy: Because they allow consumers to stream content for free, piracy sites are very popular in the industry. The lack of a monthly subscription business model appears more tempting than premium streaming services, where users must be customers to advance past thumbnails.

Other benefits, including live streaming of premium TV programming, have increased the popularity of piracy sites among general consumers. To make hacking even easier, they may seem like popular streaming apps.

The Need for Identity Management in Online Streaming Services and Applications

The security of content and customer information is critical to the operation of streaming apps. Any security flaw could result in a compromised service, putting your OTT brand at risk.

A cloud-based identity management solution like LoginRadius sits between streaming services and regular users to protect data integrated into backend and front-end systems.

Today's streaming consumers expect things to be simple. In this case, an identity management platform checks all the conditions.

• Single Sign-On (SSO)

• Passwordless Login

• Social Login

• Increase Security with MFA

• Compliance and Privacy Management

Conclusion

The audio and video streaming industry is changing, driven by frictionless user experience and maximum security. The fact that multi-factor authentication and creating unique passwords require more effort is a common reason why most people hate them.

Even so, data security is a critical consideration. You must strike a balance between the two realities. You may accomplish this with the help of identity management software.

Checklist of Saas Onboarding Process

The entire process that customers go through when they first become a customer of your product or service is referred to as user onboarding. Your customer's long-term relationship with your product might be shaped by the onboarding process.

It's no more difficult to learn and integrate SaaS software into a proper user management system than it is to learn a new language, go to the gym, or practise morning meditation.

When a user signs up for a free SaaS trial, it's your job to make sure they have to use your service on a frequent basis. As a result, as a SaaS provider, you must provide as much assistance to new users as possible within the first few weeks.

When it comes to consumer onboarding, there are a few phases to be aware of.

User Onboarding: Phase 1

The initial onboarding process usually takes place outside of your website or blog, on social media, in a forum or comment, or on someone else's blog. The first interaction a customer has with your brand is the start of your onboarding process.

User Onboarding: Phase 2

After that, the User Onboarding process continues on your website. You must now educate people about the problem you're trying to solve while also promoting your brand and product to them. People don't want to spend hours on your website, so using tools that help you deliver your message as simply and swiftly as possible is the best way to get things done quickly.

User Onboarding: Phase 3

At this point, you must show your product in the best possible light and sell it to your potential customers in the most efficient manner possible, because a low conversion rate means you will be unable to cover acquisition costs, which will almost likely lead to the failure of your business.

User Onboarding: Phase 4

A well-structured user onboarding process is intimately tied to user engagement and feature adoption. You have complete control over what happens and can guide users through a set of tasks using onboarding tours and walkthroughs. You must strike a balance between directing and allowing users to explore your product to increase user engagement.

User Onboarding: Phase 5

Your consumer should be familiar with all of your solution's methods and benefits at this stage, and they should be using it on a regular basis.

User Onboarding: Phase 6

A complete customer success plan for identifying requests and gathering customer feedback should be considered, as this will aid in growing engagements and resulting in direct revenue from referrals. If something goes wrong, customer service should take control, and you'll undoubtedly need the greatest tools to respond swiftly and effectively.

So, now that you've learned about all of the above steps, you should have a better understanding of how the entire process of onboarding customers for your SaaS business works.

Now, we'll go over some of the things you should keep in mind when onboarding customers for your SaaS business.

4 Important SaaS Onboarding Elements

1. Signup process: During signup, you begin defining expectations and obtaining critical information about the user's goals and priorities. For example, LoginRadius gets the information needed to set up the product during the signup procedure. Instead of forcing customers to build their teams and projects from the ground up, they present a selection of possibilities at signup. This information is auto-filled after a user completes registration.

2. Send a greetings email

The welcome email is critical because it is your customer's first point of contact once they've signed up for an account. You'll also want to create communication expectations because this is the first genuine email you've given them.

3. Login for the first time

The first login forms a user's first impression of an app. If you want to reduce churn, look at your first login experience. It will either start or stop the procedure in its tracks. Keep in mind that login authentication should not be an issue.

4. Product tutorials

It's good to have a welcome message when you first log in, but you're here to assist users over time. On-demand training on how to use your app in your community is provided by product tours and tooltips.

As with every other onboarding component, there are numerous ways to give product lessons for a better user experience.

Here are a few examples:

• The user interface includes a "getting started" checklist to keep users on track.

• A tour of a popular product or an in-app learning centre

• There are tutorial buttons in addition to other functionalities.

Ask as many questions as you can and obtain as many answers as possible when it comes to SaaS onboarding. Consult the statistics as well as the feedback from users. The importance of cross-departmental communication cannot be overstated.

Once you've identified your weak points, get to work on correcting them. Begin by adjusting one variable at a time to see how it affects your cohort analysis. Your onboarding plan won't be created overnight, and it won't be changed overnight, either.

Top 5 Features of Google My Business for Marketers

Google My Business is a free tool that helps small and local businesses to get new customers by increasing their visibility on Google's search engine. Google My Business is a free service that was established in 2014 by the tech giant.

Here are the top 5 features you should be using to increase your visibility and get your business started.

1. Google My Business Account: You can quickly set up a Google My Business account with any e-mail address you use for business interactions. If you claim your business online or list it with a verified email address, the algorithm will know that it is authentic.

2. Analytics: My Business Insights is a fantastic feature that you should implement to maintain track of your company's ranking in Google SERPs.

3. Google Photos: Uploading photos is a crucial part of the Google Listings process. Not only can these establish your company's authenticity, but they may also provide your customers an indication of the type of service or product they may expect from you.

4. Google Posts: Making regular Google posts is one of the finest strategies to get more traction on your company account. These are similar to social media updates and can be used to update customers on your company's progress.

5. Answering Questions: Instead of repeatedly responding to the same question via private messaging, use your business profile page to respond to questions about your company. While this may appear to be an unusual Google business consumer care strategy, it is really effective.

Overall, Google My Business allows businesses to target their local audience. These Google My Business features will make your business generate more organic searches every day.

Explore complete insights of how to use these features more efficiently.

Top 5 Features of Google My Business

Cybersecurity Tips for Ecommerce Websites

If you run a large ecommerce store or a small niche store, you will still be vulnerable to security threats. Taking care of your website's protection should be a top priority if you're a website owner.

The majority of security risks have a financial motivation. Credit card fraud, phishing scams, malware, and spam are all possibilities for the victim. Another thing that can compromise the website's security is system stability. For example, if your Internet service provider goes down or your online payment system has bugs, it may compromise your website's protection.

Let's take a look at some tips for securing your website and making it less vulnerable to external threats.

• Select the Most Appropriate Platform for Your Company: Choosing the right platform is an important part of running a successful company. When selecting a platform, bear in mind that switching platforms is not always easy.
  As a result, making the correct decision is critical.
  
  Here are some preliminary tests that will assist you in making the best decision possible.
  

• Select a platform that includes security features and allows for object-oriented programming.

• If you're using WordPress, make sure you've installed a strong security plug-in.

• Bot attacks will put your website's security at risk. As a result, have a bot prevention solution on hand in case of an unexpected scenario.
  

• Comply with PCI DSS Standards: SSL certificates are mainly used to increase the security of web browsing. The HTTPS protocol is enabled by an SSL certificate, which ensures that all data sent over the internet is encrypted and can only be read by the intended recipient. Your SSL certificate can help to secure data transfers, credit card protection, and customer login details. SSL certificates are also used on social media websites to increase the security of web browsing.
  

• Obtain SSL certificates for your website: Payment Card Industry Data Security Standard (PCI DSS) is an acronym for Payment Card Industry Data Security Standard. The norm is required for all websites that accept credit card payments via integrated payment systems.

The PCI DSS standard aids in the security of online transactions with customers and reduces the risk of data theft. PCI compliance is a difficult challenge. Remember that PCI compliance can be accomplished by working together as a team. You must ensure that all payment processes comply with the PCI DSS.

In addition, specifications must be implemented, firewall settings must be maintained, and anti-virus software must be upgraded. Also, remember to update your passwords and other information before you make your order.

• Conduct Security Audits on a Regular Basis: Conducting regular security audits is a vital step in ensuring that the website's security is still up to date.

Security assessments help businesses rule out future threats and consider current security problems. If your company deals in cash on a daily basis, your website should be subjected to regular security audits.

Your company's security audit is focused on a number of factors, including data security, auditing, navigation, efficiency, delivery, operation, payment, and product.

Your platform will be given a security certificate after the security audit is completed, which will help to verify its authenticity and security.

What else is there to say?

For your online company, data security is critical. Certain security checks can aid in the security of your website and the safety of online transactions for your customers.

There are many other methods that can be used to ensure that your website is safe. Using specific passwords and changing passwords regularly are two examples.

Furthermore, downloading the appropriate anti-virus software is an excellent way to keep track of any fraudulent activities. Finally, keeping up with all software updates will help your website become more stable.

Cybercrime is a big threat to every business online. Here are some tips to help you build a secure ecommerce website that is less susceptible to external threats.

How Artificial Intelligence is Transforming Digital Marketing

Artificial intelligence (AI) is one of the most interesting business innovations. Many companies are turning to artificial intelligence (AI) to help them make crucial business decisions, and it can do a lot of things. However, since the technology is fresh, it has a lot of unanswered questions. One of the most frequently asked questions is about AI's position in digital marketing and whether it is changing the industry's landscape.

Artificial intelligence has the ability to completely disrupt and improve the digital marketing industry. Digital marketing is already a huge industry, and the advancement of AI can only make it bigger.

A Better Consumer and User Experience

You can gain continuous access to new or updated insights using AI, which can help you develop your marketing campaigns and how you reach people. You can understand how people want to be sold to, what works best, and use analytics to help fine-tune the marketing.

Marketers may use AI to obtain a better understanding of their customers' desires, habits, and journeys. It may also aid in the prediction of various buying motivations and activities. The more information you have, the more the journeys will be personalized. It can be extremely helpful if what you give matches up well with what your audience or potential customers expect.

Increased Personalization in Marketing

Personalization must be considered in every aspect of the company, from goods to marketing. You will basically have built-in tools for making choices and choosing the best marketing approach to use with AI and machine learning. The more data you have, the more effective machine learning becomes.

Some customers may not be open to your message if they don't feel like you're reaching out to them directly. The use of artificial intelligence (AI) in digital marketing allows for even more personalization and customization.

AI Can Save Companies a Ton of Money and Time

In the past, a lot of marketing was done by guessing, checking, and changing items until they were just right. Even today, several businesses will put hundreds of new tactics to the test to see which one works best. By using artificial intelligence, many of these systems will learn as they go and will not need any human interaction.

They will be able to decide which approaches are most likely to be successful and which are not based on previous data. As you would expect, this frees up a significant amount of time for employees to work on more pressing issues.

Although artificially intelligent tools and software are not always inexpensive, they are much less expensive than paying a team to test various techniques and see what works.

Discover how marketers are using artificial intelligence (AI) to streamline and optimize digital marketing campaigns and increase client satisfaction in the digital age.

How Artificial Intelligence is Transforming Digital Marketing

How to Use Twitter for B2B Marketing in 2021

With 82% of companies using Twitter for B2B marketing, Twitter accounts are becoming very common. Twitter was founded in 2006 and, unlike its competitors, TikTok and Facebook have not undergone any significant changes. However, it is an important component of B2B social media marketing strategies.

However, there is one word of warning. In the last few months, Twitter's interface has undergone drastic improvements.

Let's say you want to improve your social media marketing efficiency, reach new viewers, or keep the ones you already have. In that case, you must be aware of the evolving nature of social media marketing.

Top 3 Ways Twitter Can Rock B2B Marketing

• Twitter for lead generation: B2B marketers can learn a lot about their consumers by using interactive content. This knowledge aids in the development of a strong and long-lasting relationship. Twitter recently acquired "Revue," a newsletter tool developed specifically for content curation. The best thing is that it enables authors to benefit from their audience. While Twitter is not the best forum for long posts, it does support short, fast, and engaging reads that engage the audience. Some of the best B2B lead generation tactics available on Twitter are quizzes, surveys, and polls.
  
  Experts predict that in the coming days, "Revue" would open up several revenue sources, enabling businesses to make the most of their marketing dollars.
  

• For brand recognition, use Twitter: Twitter has been a popular tool for connecting with other businesses. However, there are some facts you should be aware of in order to help plan your Twitter marketing campaign. According to some experts, ten tweets a day is a decent amount. Using "Fleets" is one of the easiest ways to get more out of your Twitter marketing strategy. The main goal of business-to-business ads is to raise brand recognition and develop a loyal following.

Do you know that a tweet has a 15-minute average lifespan? When you learn that your target audience is spread through several time zones, this information becomes much more important. It's similar to Facebook's "Stories," which only last 24 hours but leave an indelible impact on those who see them.

The simplest way to give your Twitter B2B marketing campaign wings is to tweet as much as you can every day.

• For community building, use Twitter: According to Twitter B2B marketing strategists, the majority of business is generated through "one-to-one" tools such as Direct Messages (DM) and comments. Twitter's latest "Communities" feature enables companies to build communities of like-minded people and identify discussions as they see fit.
  

Building a community is becoming an important part of B2B online marketing. This is supported by several statistics. While Twitter attempted to implement a similar idea called "Topics," it failed miserably. Analysts believe "Communities" can see the light at the end of the tunnel and become one of the most successful Twitter B2B marketing resources.

Final Thoughts

Each of the three marketing tactics discussed in this article will assist you in generating substantial leads. But it won't help if you put them in place without thoroughly weighing the benefits and drawbacks.

To begin, make sure that your Twitter for B2B marketing strategies are in line with your overall social media marketing strategy. Second, consider whether you have the necessary resources and experience to work with companies. After that, you're ready to go!

Twitter is the right choice for B2B marketing this year, here find out how to create brand awareness, generate leads, and build a community with it.

How to use Twitter for B2B Marketing

Multi Tenant Cloud Based Platform

The new approach for customer identity and access management is a multi-tenant cloud-based platform.

To support multiple clients, a multi-tenant deployment uses one instance of the LoginRadius Identity Platform on a cloud server. The application is shared, and each client has their own database for storing customer information.

Unlike traditional on-premises server deployments, LoginRadius handles all of the maintenance, updates, infrastructure management, data management, protection, enforcement, and privacy for you. Our approach also includes technical support that is available 24 hours a day, seven days a week.

Benefits of Multi Tenant Cloud Platform

• A Platform That Is Fully Managed: There are limitations to building an identity solution in-house or even operating a third-party service on your own servers. Hardware, software, protection, and privacy all need time-consuming maintenance. And your engineers will be constantly learning about new CIAM technologies and best practises.
  
  Database maintenance, setup, and authentication are handled by LoginRadius identity experts. You'll get excellent service without putting a strain on your finances.
  

• Performance and Scalability: A customer brand's capability, device downtime, and lagging system performance can all be significant hindrances. There's no guarantee that people will return if systems can't handle all of the people who want to register and log in at the same time.
  

• Personalization: Companies seeking complete control over their identity management systems may believe that developing or hosting their own solution is the only option.
  The LoginRadius Identity Platform, on the other hand, gives you complete control and customization with none of the headaches. Set up your registration and authentication workflows, as well as the structure of your data integration. Any language can be used to localize forms and messages. All stays on brand thanks to white-labeling and custom design.
  

• Global Data Centers: The handling of customer data is being increasingly controlled by the government. To ensure enforcement, international companies must pay attention to the physical location of their data storage.

A multi-tenant cloud deployment of the LoginRadius Identity Platform provides a fully managed and controlled environment for consumer businesses.

Explore some multi-tenant architecture customization options with complete details.

Multi Tenant Cloud Based Platform

How to Build a Successful Video Marketing Strategy 2021

The most experienced video content creators follow a structure to ensure that everything runs smoothly and that they don't miss deadlines or forget what they need to do next.

Video has exceeded blogs, eBooks, and infographics is the most used medium of media for content strategy. YouTube reports for almost a third of the Internet's population, with over 2 billion subscribers. YouTube receives one billion hours of regular viewing.

Let's also glance at some of the most effective video marketing strategies for increasing engagement and sales.

How to Build a Successful Video Marketing Strategy?

Your video marketing strategy should focus on producing high-quality content that adapts to various platforms and channels while also encouraging viewers to connect and convert.

• Begin with your objectives: The reason you're making it, why you're telling your narrative, and what you plan to achieve by the end of it. You should make a video for each stage of the marketing funnel, ideally. However, you'll have to prioritize at first. Which stage is the most crucial?
  
  Awareness: Create a challenge or opportunity for your readers to become mindful that they have a problem. At this stage, your video should be attracting a new audience.

Consideration: Now that you've narrowed down the issue, your readers will try to come up with solutions. They'll be asking questions, seeking advice, and watching product reviews and video testimonials, among other things.

Decision: Now that the solution is almost found, you want to remain on top of things. Demonstrate to your customer why they should select your product or service by displaying proof of customer loyalty.

Make a decision on the kind of story you want to write.

• Improve the ranking of your videos on YouTube: It's fantastic to share your story. But that's just the start of the process. You must tell YouTube what your video is about if you want to get more views and produce results. It's here that video optimization comes into play.
  
  Here are a few tips to help you get the video in front of your target audience.
  

• Make your title keyword-rich. It should be brief, original, and exciting, and it should explain what your video is about.

• Keywords should also be used in the comprehensive definition. Also, keep in mind that without pressing the SHOW MORE button, only the first three lines are available. As a result, put your CTAs at the end.

• Tags and categorizations that are applicable should be included. This enables YouTube to recommend your video to other users who are interested in similar content.

• Create a unique thumbnail for your video that reflects your brand.

• Encourage viewers to leave comments, questions, and suggestions.

• Using Youtube's native End Screens at the end of the video.

• Check to see if your video budget is appropriate.
  
  In marketing, there is a widespread belief that if you spend enough money on an advertisement, you will be successful. This thinking extends to video marketing, just as putting more money into a vehicle does not always make it better.
  

• Don't be afraid to try new things: A/B testing is a good way to find out who is watching the video and what is working and what isn't. It might be the messaging, the time of day you start your campaign, or the networks you're using, rather than the artistic.

If you're new to video marketing or have been doing it for a while, you'll need the right set of targets, assignments, and rules to ensure your campaign's success. If you're planning a campaign, start by identifying your objectives, and then develop a video production strategy to achieve those objectives.

Here are ten video marketing stats that will influence your strategy in 2021. Learn how to reach your goals and develop strategies that put you ahead of your competitors.

How to Build a Successful Video Marketing Strategy 2021

Instagram vs Facebook – Which One is Better for Business?

In this digital era, having a social media presence is a must for digital businesses, particularly when the global average daily social media use is 145 minutes.

Let's focus on the two social media giants—Facebook and Instagram—because most advertisers aren't sure which one to use.

Both of these platforms are strong and influential, providing limitless opportunities to connect with potential clients and establish a brand identity. If you're a startup, an entrepreneur who has recently entered the market, or a large corporation, you must quickly make a decision and learn facts about both Instagram and Facebook marketing.

So, let's take a quick look at both of these platforms and see what the differences and benefits are so you can decide where to put your focus.

Instagram vs. Facebook: Audience Demographics

It has been observed that the younger generation, especially teenagers, are tending toward new platforms that not only provide them with novel ways to interact with people but also cause them to become addicted to a specific feature.

Facebook, on the other hand, does not disappoint. With a diverse audience of young, seniors, and the elderly, Facebook will assist companies in reaching out to those with higher incomes in various parts of the world.

This can be very beneficial for brands who want to reach people of all ages, professions, and other groups.

Aside from that, marketers are using social logins to obtain more accurate customer data, which can then be used to send personalized content to improve lead generation.

Instagram vs. Facebook: Functionality

It's critical to first comprehend how both of these platforms function. Apart from the fact that Instagram is solely for video and image sharing, there's a lot more to talk about.

Instagram and Facebook are used for various things. To connect with a company, people find you on Instagram and follow your business account. Though Facebook allows for a far more informational or technical forum that can appeal to a wide range of audiences with varying expectations.

People who use Instagram are well aware that they can receive small but crisp information in a matter of seconds, while this is not the case for Facebook. Your audience visits Facebook to watch videos, read news, and play games, and you would expect them to do so as well.

Instagram vs. Facebook: Brand Engagement

With millions of business pages and billions of users, Facebook is an unquestionably effective forum for marketing your company.

However, despite appearances, only a small percentage of consumers interact with a brand on a daily basis. This small group of people makes suggestions and also raises questions about the goods and services.

While you may assume and feel that Instagram has a higher level of brand engagement, this is not the case. The concept is simple: if you want to post a video to increase interaction, you can use Facebook Ads. In the case of videos, however, the same is true for Instagram Ads. However, it is entirely dependent on the sector and target market.

Final Thoughts:

Social networking sites can help you understand what your target audience actually wants, and they can also help you evaluate consumer behavior as a marketer.

At the end, when it comes to deciding between Facebook and Instagram, each platform has its own value in terms of attracting relevant audiences.

Choosing the right social media platform for marketing could be tricky. Here, a quick guide for you to decide whether Facebook or Instagram would work for you.

Top UI/UX Design Tools 2021

With so many design tools on the market in 2021, it's becoming difficult to choose the best one.

UX and UI design are two distinct elements that interact and influence the web experience. User experience design is referred to as UX design, while user interface design is referred to as UI design.

UX design is concerned with how a product functions and how consumers communicate with it. It is the unseen side of architecture that entails usability and functionality. The visual, graphical, and layout aspects of design are the focus of UI design.

What Are the Top UI/UX Tools in 2021

Some tools will assist you in developing your UX/UI design. Prototyping software can be used to build attractive and trendy user interface and user experience designs.

• Sketch

• Adobe XD

• Origami Studio

• Marvel

• Webflow

• Axure RP

• InVision

User behaviour and expectations are constantly evolving, so designers must adapt and offer solutions to ensure that their websites can keep up. These tools could assist you in designing your website on your own, or you might recommend them to an in-house team that manages your website's user interface design.

Let's take a look at the best UI/UX design tools, compare their features, and choose the best one for you!

5 Quick Steps to Leverage your Website for More Conversions

Your website is probably the most important thing you can do to make an impact on your visitors. If you get a customer or just another tourist depends on how it represents your brand.

The most difficult task for businesses is not simply to boost traffic, but to turn current visitors into paying customers. In today's age, Conversion rate optimize (CRO) is perhaps the most critical performance metric for any company pursuing significant growth.

In this ever-increasingly competitive environment, explore some critical aspects that will help your company improve the conversion rate by proper website utilization.

1. Mobile Optimization: Optimizing your website for a variety of mobile platforms, tablets, and browsers creates a rich user interface, which helps you increase conversions.
   

2. Enhance Page Loading Time: Your website should be configured so that it takes no longer than 4-5 seconds to load. Furthermore, robust post-optimization testing is the best way to ensure that the audience does not have to wait for the landing page to load.
   

3. Optimize Call-to-Action Buttons: Conversions are greatly aided by call to action (CTA) buttons and effective signup types. It's pointless to add a CTA at random without a solid marketing plan in place. So, you'll need to find out who your target group is and what challenges they're having, as well as how your approach solves those problems.
   

4. Analyze Visitor Information: Businesses must rapidly address customer behavior and invest in omnichannel experiences across their platforms in order to provide consumers with the best possible experience.
   

5. Building Credibility with Reviews and Testimonials: Another perfect way to create confidence in your target audience is to have a lot of feedback and testimonials on your landing page.

The fast strategies outlined in this blog can be extremely beneficial for any company, regardless of industry, in terms of improving conversion rates and overall traffic.

Three Unique PR Trends to Consider in 2021

The pandemic has also changed the role of Public Relations (or PR) in ways that were previously difficult to anticipate. The communications plan and strategy have undergone a major transformation as a result of developments such as remote working.

Will businesses continue to rely on conventional PR without compromising their brand-building efforts? Let's take a look.

PR Trends to Follow in 2021

1. Predictive Analysis: Predictive analysis techniques may be used to forecast subjects and problems that are likely to pique viewer interest based on historical data patterns. It can also assist in the identification of potential customers by using real-time customer data.
   

2. Live Streaming and Virtual Events: Another new trend is live streaming of events such as award shows and business conferences, which is growing website traffic and online viewership from around the world.
   

3. The Impact of Fake News on Public Relations: The rise of many media outlets and social media sites such as Facebook and YouTube has aided the spread of fake news. With the dissemination of disinformation at an all-time high, public relations practitioners must contend with false statements regarding their business or industry.

It will be fascinating to see how corporate PR reacts to this transition and develops their organizational strategy for the next decade as more companies go remote and to online platforms.

Look out for these three powerful PR trends in 2021. With more businesses going remote and to online platforms, these trends are here to stay over the next decade.

Data Security in Hospitality: Best Practices for Operating In a Post-COVID Era

Investing in proper data security in the hospitality industry can help to protect not only the customer, but also the company from losing significant amounts of money.

The fact that the hospitality industry relies heavily on credit cards as a form of payment contributes to the high level of cyberattacks against business databases.

Data Security Best Practices in the Hospitality Industry

As a result of the numerous threats mentioned above, it is critical to comprehend how to ensure hotel data security. As a result, companies in the hospitality sector use the following strategies:

1. Credit card data encryption

2. Cyber-security initiatives

3. Cyber-security initiatives

4. Computer systems are put to the test

5. Keep track of the details.

Governments all over the world have enacted the privacy act to combat this. By restricting the information gathered by companies, this privacy act aims to reduce the number of cases of identity theft.

Learn why data security in hospitality is so important in the post-COVID world. Also, explore the vulnerabilities witnessed in the sector.

Does Your Site’s Imagery Reflect Your Brand Identity

The most critical move in persuading the audience that your company is reliable and capable is to use brand imagery.

In its most basic form, brand imagery can be described as the ability to visually link the brand to potential customers. The visuals on your website, in any form, reflect your brand identity in a way that sends a clear message, resulting in a long-term sense of assurance and dependability.

5 Techniques for Creating the Best Brand Imagery for Your Website

Once you've determined who your target group is and what they're looking for, the next step is to ensure that they understand they've arrived at the right place.

1. Make sure you have a good mix of content, infographics, and videos.

2. Use CTAs that are both clickable and visually appealing.

3. Use Graphics Icons to Improve Usability

4. Style that is mobile-friendly

5. Make Your Images SEO-Friendly

Building brand imagery is both an art and a science, and it allows you to put forth serious effort in understanding and appealing to your target audience.

The visuals on your website, in any form, reflect your brand identity in a way that sends a clear message, resulting in a long-term sense of assurance and dependability.

Continue reading to learn the fundamentals of website imagery and how to create an appealing experience for your site visitors.

5 Ways to Build the Finest Brand Imagery for Your Website

How AI is Going to Change Your IAM Initiatives

This trend is not limited to identity and access management (IAM). As vendors employ robust artificial intelligence approaches to counter existing identity risks, IAM has become a focal point within enterprise security.

Artificial Intelligence (AI) isn't a modern concept, but it's quickly changing many different technologies and processes.

This whitepaper provides a concise summary of artificial intelligence (AI) for an audience of thought leaders and interested analysts, demonstrating how the technology is already transforming the environment and addressing critical customer identity management issues.

You'll discover:

• What are the benefits of having a mature IAM for businesses?

• What are the problems of managing digital identities?

• What does a gradual transition toward AI entail?

• What are the similarities and differences between customer and business identity services?

• What does a great CIAM platform look like?

• How can AI help you build a frictionless, user-centric CIAM?

Artificial intelligence is no longer a hazy, far-fetched idea that no one can apply in a practical way. The more you know about an AI-enabled world, the less you can disrupt your customers' experience.

Download this whitepaper to learn why the LoginRadius all-in-one CIAM framework should be considered for managing individuals, processes, and devices across the organization.

How AI is Going to Change Your IAM Initiatives

Why is End User Cyber Security Training Mandatory

Businesses can reduce the risk by educating employees and end-users about the value of securing confidential data through cybersecurity awareness training.

Implementing Effective Cyber Security Awareness Training: The Basics

But why should a business invest in training when they already have stable infrastructure in place?

Since even the most advanced security policies and technology are meaningless unless a company's employees are cyber-aware.

This whitepaper discusses the value of cybersecurity awareness activities in the workplace, as well as comprehensive details on security issues and how to address them.

You'll discover:

• What is the concept of cybersecurity training?

• Why are security best practices critical for your organization's end users?

• Employees can be subjected to a variety of scams.

• Some user-related incident prevention awareness activities.

You must not only introduce the appropriate training programme for your staff, but you must also track their progress, which will help you determine the next steps. This whitepaper will assist you in determining if your efforts are yielding satisfactory returns.

Explore the importance of cybersecurity awareness practices, along with detailed information about the security challenges and how to overcome them.

Why is End User Cyber Security Training Mandatory

Mitigating Security Issues in Enterprise Mobile Application

Guidelines for Defending The Counter-Security Strategy

Businesses are thriving all over the world, and the culture of bringing your own device (BYOD) is becoming more common.

Although mobile devices were designed to meet user needs in the beginning, they lacked protection. Despite constant attacks, many computers remain unprotected by IT security teams and are not as stable as desktops and laptops.

Some of the vulnerabilities that mobile device security faces are listed below.

• Data transmission to third-party websites

• Misuse of cloud-based assistance.

• Connection hijacking is becoming more common.

• Smartphones and tablets only have a small amount of security features.

• Mobile app stores may also be used to transmit data.

This whitepaper will help you understand Enterprise Mobility Management better. It outlines some of the most important security measures that businesses can use to protect their sensitive data.

You'll also learn how businesses can use LoginRadius' security features to ensure that their cloud data isn't compromised by mobile devices.

Enterprise Mobility Management (EMM) is a concept that needs to be grasped. Enterprises must use effective protection measures to protect their sensitive data.

Security Issues in Enterprise Mobile Application

Steps to Grow Your Emotional Intelligence for Better Consumer Relations

Emotional intelligence aids communication and conflict resolution. It decides how well teams work and how they remain motivated to improve their performance. After Daniel Goleman's book Emotional Intelligence was released in the 1990s, the term gained popularity.

Self-awareness, self-regulation, inspiration, empathy, and social skills — the top five components of EI — seemed to have an effect on business communication.

Why Emotional Intelligence Improves Consumer Relations

Consumer service agents' emotional intelligence provides insight into issues because their conflict management and communication skills allow customers to share feedback. Better individual experiences with customers have a long-term impact on their purchasing decisions. Empathy, adaptability, self-control, teamwork, and a desire to learn are all qualities that emotional intelligence helps agents acquire.

How to Assist Agents in Developing Emotional Intelligence

Begin by cultivating an emotional intelligence culture inside your business. Follow a study guide to learn why agents need EI and how it will help them improve customer relations.

• Introduce the core principles of EI and discuss them during business meetups or team building events.

• Suggest books or critical essays on the topic.

• Visit seminars and workshops with your support team or organize your own in the company.

• Recommend TED talks or educational podcasts about EI.

Consumer service agents must remain involved and respond rapidly when speaking with customers over the phone or in live chats. To ensure emotional intelligence success, use simple strategies.

The ability to control emotions and relate well to others is referred to as emotional intelligence. Incorporating EI training into management systems and empowering employees to expand their EI creates a stronger company. Grow your agents' emotional intelligence, become emotionally intelligent yourself, and integrate it into your business communication systems.

Discover some steps to grow your emotional intelligence for better consumer relations.

Steps to Grow Your Emotional Intelligence

How to Boost Your B2B Marketing Strategy with Hyper-Personalization

By combining artificial intelligence with real-time data, hyper-personalization helps to provide more meaningful and highly personalized content. Hyper-personalization is the secret to success for an online company, as customers expect a brand to provide them with a personalized experience.

What is Hyper-Personalization

By combining artificial intelligence with real-time data, hyper-personalization helps to provide more meaningful and highly personalized content. But how hyper-personalization will capture data and predict the next action?

Well, unlike normal personalization, where static data inserts users’ names in page content, hyper-personalization easily compares a user’s owned data with huge third-party data.

How to Hyper-Personalize your B2B Marketing Campaigns

1. Nurture your audience with AI-powered personalized content: When a user visits your website, the AI system kicks in and begins analysing the user's browsing history. When this history is combined with third-party purpose data, the most important result is produced, assisting the consumer in entering the buying funnel.

2. Assess your user persona: Creating content that answers questions and solves problems for your target audience establishes credibility and helps to move users down the sales funnel.

Answer as many questions as possible, and it would be fantastic if you began to think like a B2C business.

3. Create and distribute related content: Conversions would almost certainly increase if a company creates and promotes appropriate content to the right people at the right time. With the right content marketing plan in place, you can build customized experiences.

Hyper-personalization is the need of the moment for companies to stay ahead of the curve, and B2B marketers must understand the value of it.

Many who understand the effect of hyper-personalization on marketing campaigns would be able to build stronger relationships with customers, resulting in more conversions.

Discover more about how to invoke the potential of hyper-personalization in your B2B marketing strategy for more conversions that thrive business success.

B2B Marketing Strategy with Hyper-personalization

B2B Lead Generation for 2021: 12 Proven Strategies

Anyone who is interested in what you have to say becomes part of the target audience, whether it is B2C or B2B lead generation. There are, however, some distinctions between B2B and B2C lead generation, particularly in terms of approach and buying method.

The Following Elements Must Be Included in an Efficient B2B Lead Generation Strategy

• Identifying B2B Leads

• Identifying B2B Leads

• Qualifying and Prospecting High-Quality Leads

• Bringing Leads to a Close

B2B Lead Generation Networks That Function (Online and Offline)

Since the reputation of a brand and the people behind it is so critical in B2B, online sources alone cannot be relied on absolutely.

Let's take a look at some of the most common and successful B2B lead generation networks.

Email marketing: Once you've gathered an email list, come up with creative copy and design to entice potential customers, and keep at it so that leads get to know you better.

Content marketing: Against the context of the Covid 19 pandemic, content strategy is one of the best and most important strategies. Case studies, whitepapers, and a well-written blog post will all impress the target audience.

SEO: B2B businesses will benefit from investing in SEO to redirect traffic away from search engines.

Social media: It's fair to say that these days, social media is where it's at. With the right kind of strategic strategies, a variety of outlets can be potential lead generators.

12 B2B Lead Generation Strategies for 2021

• Content Marketing Strategies: The content plan must include high-quality copy in order to maximize SEO and attract more potential leads through search engines.
  

• Social Media Strategies: Social media advertisement is also very successful because every day, more people enter and sign up for new social login sites through these platforms, expanding the audience. Due to the ability to set up different factors such as age, gender, place, and interests on social media, targeted advertising is also possible.
  

• Paid Advertising: There are a variety of ways to create leads by posting ads online. Google Adwords is the most widely used and influential online advertising tool, allowing you to place ads across the Google network. To find the best choice for you, choose from Search Network, Display Network, or Remarketing.
  

• Increase the Number of Social Media Shares

• Retarget Your Website Visitors

• Making "Out of Stock" a Business Opportunity

• Build Your Email List Using the Godfather-Strategy

• Using Fear of Missing Out (FOMO) to Improve Conversions

• Use Intent Pop-ups or Slide-in Opt-ins on Key Pages

• Getting a 50% Conversion Rate by Asking Questions

• Obtain Reputable Backlinks

• Use Your Imagination When Sending Cold Emails

Explore complete insight into what is B2B Lead generation, and how it is different from B2C lead generation. There are various process steps and B2B Lead generation tips for 2021.

8 Effective Communication Strategies for Internal Alignment and Growth in 2021

Internal communication is a challenging area to work in. Internal communication facilitates knowledge transfer to any employee in a company by bridging the gap between workers and management.

3 Reasons Why You Need an Internal Communications Plan

• To turn your employees into brand ambassadors: Your employees are the ones who ensure that your brand's pledge is fulfilled for your customers. As a result, internal correspondence must be regarded as an internal marketing/branding exercise.
  

• To foster positive company culture and increase employee confidence: Better employee engagement encourages dialogue, promotes inclusive values, and encourages workers to communicate about the company's common vision.
  

• In order to avoid having to reinvent the wheel in the absence of a strategy: Employees will become disillusioned with your organization and lose focus if you don't have an effective internal communications plan in place.

8 Internal Communications Strategies for B2B Tech Companies

1. Know your position

2. Ensure a continuous flow of contact

3. Get the conversation more straightforward.

4. Organize your message.

5. Facilitate open communication between teams by providing preparation.

6. Internal newsletters should be sent

7. Hire people who are respectful of the company's culture.

8. Provide training

Internal communications practitioners in 2021 will be particularly pressured to remind workers of the organization's mission and principles, as well as to continually affirm their confidence in the system in the face of the pandemic.

Explore What internal communication means for organizations, why should you have an internal comms plan, and look at the best strategies for B2B companies.

Internal Communication Strategies for B2B Companies

What are Federated Identity Providers?

What is Federated Identity Management

Federated identity management is a configuration that can be made between two or more trusted domains to enable users of those domains to use the same digital identity to access applications and services.

Identity and access management (IAM) is a vital component of today's digital companies, and it's managed by a service provider known as an identity broker. An identity broker is a service provider that specialises in brokering access control between various service providers (also referred to as relying parties).

For federated identity, there are three protocols to choose from:

• SAML

• OpenID

• OAuth
  

1. SAML: SAML is an open-source platform for sharing authentication and authorization data between an identity provider and a service provider.
   

2. OpenID: OpenID Connect 1.0 is a character layer that sits at the top of the OAuth 2.0 standard. It allows clients to verify the end user's identity, based on an Authorization Server's verification, in order to obtain important profile data about the end user.
   

3. OAuth: OAuth 2.0 is a protocol that allows token-based authentication and authorization, enabling users to obtain restricted access to their resources on one application from another without revealing their credentials.

Explore complete insights of Federated Identity Providers and how they enhance businesses. Also, learn the three protocols for federated identity, SAML, OpenID and OAuth.

Federated Identity Providers

IoT Authentication in the Airline Industry

The Internet of Things (IoT) provides a network or foundation for multiple devices to communicate with one another. As a result, a location such as an airport will incorporate and organize various devices in use. In the airline industry, digital technology now plays an important role in security through IoT authentication.

Smart Airport Technology

An airport becomes a Smart Airport once IoT authentication is implemented in the airline industry's communication devices and mainframe.

The following are some of the reasons why airports are embracing IoT.

• In the airline industry, a growing number of devices need IoT authentication for security.

• If more people use laptops, smartphones, and other devices, they are becoming more tech-savvy.

• The desire to improve the passenger experience.

• An increase in the number of people who choose to fly by plane.

• The number of flights has increased.

What Exactly is Facial Recognition

This technology will map out a person's face and place it in a database. This knowledge will be critical in confirming identification and limiting access to staff-only areas.

Touchless boarding is another way that facial recognition and IoT authentication in the airline industry come together in an airport. Passengers' passports and travel documents are not scanned in this process. This technology will assist airport authorities in accurately verifying identity while upholding sanitary and safety standards.

How Does LoginRadius Use IoT Authentication to Have an Effortless Login Experience?

LoginRadius' mission is to make the user experience safer. The aim is to do so in the airline industry by implementing IoT authentication. The truth is that many passengers book their tickets via online portals.

Authentication is done in two forms in this programme:

• QR code: This form of login allows the user to search the QR code given in order to gain access to their account.
  

• Personal link: Another person logs in after clicking on a link sent to another email or an IoT computer.

In addition to IoT authentication for registration, data can be obtained for further study in the airline industry. This will assist airlines in prioritizing their customers by allowing them to change aspects of the company to their taste. Self-service account management, single sign-on, directory services, and other features are available on the CIAM platform.

Learn how IoT authentication in the airline industry is set to change travel. Find about smart airport technologies, security, and how facial recognition fits into the picture.

IoT Authentication in the Airline Industry

Single Sign-On- A Beginner’s Guide

The feature authenticates you on a one-on-one basis, enabling you to access a wide range of services without having to log in and out each time. Consumers may think of this as a social sign-in through Google, Facebook, Twitter, and other platforms.

Single Sign-On (SSO) is an authentication method that allows the customers to access multiple apps using a single login ID and password, as well as an active login session.

Why Do Businesses Use SSO?

The following explanations will help you understand why:

• Passwords with more intensity

• Passwords are used less often.

• Multi-factor authentication is now much easier to use.

• The password recovery process takes less time.

How To Implement SSO

There are multiple ways to implement SSO:

• Web SSO is a web-based session management method that uses browser storage mechanisms such as sessionStorage, localStorage, and cookies to keep the user's session consistent across your applications.

• Mobile SSO: The mobile SSO flow is similar to Web SSO, with the main difference being that it allows you to use a single username through various applications once you've logged into one.

• Federated SSO: When integrating SSO for third-party applications, federated SSO comes in handy. Common standards and protocols are used to manage and map user identities through trust relationships when interacting with third-party web applications.

• Cross-Device SSO: Cross-Device SSO is a feature that enables users to log in to two different apps on two different computers, such as a smartphone app and a web app.

Applying a simple Single Sign-On approach to your website will boost your business. Finally, before implementing any features on your website, weigh the benefits and drawbacks from all angles.

What is a single sign-on? Learn the benefits of SSO for your business, how it works and how to implement SSO on your website.

Single Sign-On

Multi-Factor Authentication - A Beginner’s Guide

Password attackers are constantly on the lookout for weak passwords that they can use to gain access to customers' accounts. To address this issue, we often conflate complexity with security.

That should not be the case. Always keep in mind that customer retention is influenced by uncertainty. Of course, you don't want this to happen.

So, is there a way to keep our process easy while still keeping it secure? Multifactor authentication is the solution.

Why MFA is So Important

Secure passwords can continue to be the most common and effective method of verifying your online identity, but trust me when I say that they provide very little protection. Through using weak passwords or using the same password for different applications, customers make it possible for an attacker to steal their credentials.

It makes no difference whether they are encrypted or not; once the database is taken, the attacker has access to any information, including geographic positions, customer preferences, transaction patterns, and so on.

As a result, it's important to use multi-factor authentication, which requires an attacker to pass additional security checks even though they gain access to the database.

How Does Multi-Factor Authentication Work

MFA authentication is primarily based on three techniques:

Questions that only you can answer (knowledge): This approach entails asking questions that only you can answer. The aim of these questions is to verify your identity because you are the only one who can answer them.

Things you have (possession): This approach depends on the things you have or possess, such as a mobile phone, to verify your identity. You will receive a verification message on your phone screen, and you will be able to log into your account only if you activate it from that screen.

Things you are (inheritance): This element is often checked using a fingerprint. We've also seen retinal scans used for verification. The objective of this approach is clear: only you, and no one else, can have your fingerprint.

How to Implement Multi-Factor Authentication

MFA, or multi-factor authentication, is a security feature that allows companies to verify that visitors to their website are who they claim to be. How to Implement MFA on Your Website? There are multiple ways to implement multifactor authentication.

To know more about MFA, you can discover the complete guide with examples, features, benefits and more things.

Multifactor Authentication Guide

How Customer Retention Can Help Businesses Grow

Simply put, customer retention refers to a company's ability to keep its loyal customers by building good relationships with them. This is due to the fact that retaining an established customer base necessarily involves a higher degree of active involvement and consumer engagement than adding new ones.

Importance of Customer Retention in 2021

Significant customer retention benefits will assist you in recognising industry trends in product growth and refinement to improve your company's retention rate.

It also improves the Return on Investment (ROI) without causing a loss to the business.

Customers that are loyal will boost total sales more than one-time customers and serve as a buffer against bad weather and rising market competition.

By offering genuine services and quality goods, customer relationships will help you improve your ties with your customers.

Customer Retention Management Strategies

Customer retention strategies seek to keep the current customer base, which is the result of delivering services to them. The following are some customer retention strategies:

1. Determining the causes of customer turnover

2. Getting input from customers

3. Setting clear goals

4. Providing deals and other benefits

5. Customers who are loyal are rewarded.

6. The customer retention team is being educated.

Retaining existing customers allows the company more identifiable because it focuses on building brand loyalty and emotional bonds with customers by emphasising how they feel. Customer loyalty services, reviews, knowing customer turnover trends, and customer-oriented marketing make it simple to keep these customers.

What is customer retention and how it can help businesses grow. Some of the best customer retention strategies for 2021 are listed in this blog.

How Customer Retention Can Help Businesses Grow

Continuous Authentication Against an Ever-Changing World

As the latest security standard takes centre stage, learn all about it.

Continuous authentication (cAuth) is a method of preventing intruders from gaining access to systems by requiring continuous user authentication.

For the meantime, continuous authentication refers to the capabilities of behavioural biometrics; these features are enabled precisely after the login and monitor the user's activities indefinitely. If a consumer deviates from the behavioural baselines, a short warning will be triggered.

In this whitepaper, we'll look at how your continuous authentication policies will keep you safe in today's security environment. What are some of the most common threats in the identity environment that this method of authentication can effectively mitigate?

You'll also find out about:

• The actual state of authentication.

• Traditional authentication techniques have a number of drawbacks.

• The feasibility of continuous authentication.

• What is continuous authentication and how does it work?

• Consistent authentication has a number of advantages.

To learn how the LoginRadius Identity Platform integrates continuous authentication for a smooth, authenticated, and highly reliable login, download this whitepaper.

Download Whitepaper: Continuous Authentication

Getting PCI Right

How Identity Management Helps in the Security of Customer Data

PCI DSS is an internationally recognized compliance standard that applies to every company that deals with credit cards.

The size of the business, its profitability, its market share, and other similar factors are irrelevant in this case. The PCI DSS system should be followed by any organisation that collects, stores, or transmits credit card data.

Identity and Access Management is a realistic solution that easily and efficiently addresses a wide range of PCI DSS requirements. This whitepaper addresses the challenges that SMEs encounter when implementing this system. It includes the following topics:

• What is the PCI DSS and who is needed to follow it?

• Organizational problems in meeting PCI requirements

• The Importance of Identity and Access Management

• The PCI DSS objectives that IAM solutions achieve

Download this whitepaper to learn how LoginRadius complies with the PCI DSS framework's protection requirements, as well as a number of other security and data privacy standards, such as the NIST Cybersecurity Framework, CIS Critical Security Controls, GDPR, and CGPA.

Download Whitepaper: Getting PCI Right

Understanding Credential Stuffing Attacks

What Are They and How Do They Help You Protect Your Identity?

Because of the large number of customer data breaches in the last two years, credential stuffing has become a common attack vector.

To effectively crack open vulnerable accounts, attackers typically need a long list of credentials.

These lists are sometimes made public and sometimes made available for sale online. Once the attacker has a list of negotiated user credentials, they will use them to attack the websites they've chosen.

In this whitepaper you will learn:

• What are credential stuffing attacks, and how do they work?

• A credential attack's anatomy.

• The price of suffocating credentials.

• Credential stuffing bots are difficult to detect.

• How do you stop becoming a victim of a credential stuffing attack?

Download this whitepaper to learn how LoginRadius uses passwordless practices such as single sign-on, social login, and email-based passwordless logins to address the company's several vulnerabilities.

Credential Stuffing Attacks Whitepaper

Evolution of MFA and What’s Changing Next

The next generation of authentication technology is being explored.

The business world is rapidly shifting away from proprietary, monolithic authentication methodologies that rely on shared secrets and toward standards-based passwordless solutions that prioritize usability and protection.

To predict where digital identity will go in the future, we must first understand how we got here. Consumer authentication solutions that go beyond simply granting access to privileged accounts and data sets to those turning up official credentials are in high demand. Multi-factor authentication (MFA) comes into play in these situations.

This guide investigates and suggests a progression of MFA. You'll discover:

• Authentication's past and a high-level summary.

• How authentication has influenced cybersecurity.

• MFA's growth.

• Why is MFA a must-have for companies?

• How to choose the most appropriate MFA mechanism for your current situation.

Discover the advantages of the LoginRadius MFA solution and how it provides a personalized user experience while still increasing protection for businesses by downloading this guide.

Evolution of MFA (Multifactor Authentication)

Buyer’s Guide to Multifactor Authentication

Ensure with an extra level of protection that the customers are who they think they are.

As the easiest and most powerful method to help companies secure those digital assets while ensuring that their customers are who they claim they are, multi-factor authentication (MFA) has been gaining popularity.

But not every MFA solution is the same. For example, when it comes to deployment, service, and maintenance, some vendors only have the minimum specifications required to satisfy compliance, and others subject you to hidden costs. Many conventional solutions often entail rigorous preparation and are unbelievably prone to error, costing you time and productivity.

You will learn about the requirements in this guide that you should consider when testing a multi-factor authentication solution:

• Effect of security

• Initiatives for strategic market

• Ownership Cost

Multi-factor authentication (or MFA) Learn all you need to know about what multi-factor authentication is, and why you need MFA to protect customer data.

Download Guide:

Guide to Multifactor Authentication

Best SSO Tool Providers Loginradius

SSO tools have become an integral part of the protected environment of businesses and developers. Single Sign-on (SSO) is a special authentication mechanism that allows users to access several programs with a single set of credentials, such as a username and password.

When accessing multiple applications, portals, and servers, SSO products are typically designed to simplify the verification process and create a seamless environment.

LoginRadius provides the opportunity to support a wide variety of users in an enterprise and beyond, to cover everyone.

Top 5 Feature of Single Sign-on Solutions Provider

1. Customizable user experience

2. Reliability

3. Authentication via SAML

4. Multi-Factor Authentication (MFA)

5. Testing

Why LoginRadius SSO Solution Is Better Than Its Competitors

LoginRadius promises 99.99 percent per month of unprecedented uptime. 180K logins per second are handled by the cloud-based identity provider, 20 times more than its main competitors!

The following are a few forms in which, compared to its rivals, the platform excels.

• Autoscalable infrastructure

• Scalability

• Compliant worldwide

• Certifications of Protection

How to Configure Single Sign-On With LoginRadius

You enhance organizational agility, security, convenience and seamless experience for your business and customers alike by implementing the benefits of the LoginRadius SSO as a unified solution.

How to Shift Focus From Consumer Management to Consumer Engagement

In today's highly competitive and collaborative market environment, the customer experience and value proposition are getting all the attention. No wonder customer engagement initiatives in the form of brand and business development are delivering exceptional results.

No wonder corporations concentrate on what individuals want to do and how more customers can be involved.

Tips for Driving a Powerful Consumer Engagement

A good CSM follows a few methods of interaction to handle its customers and make communication more effective.

1. Design an exclusive package for loyalty or advocacy.

2. Build content that's personalized.

3. Integrate the role of customers.

4. Leverage social media.

There are countless ways of gaining consumer engagement and generating value for your business. The best ones are always tactics that bring out the 'wow' element. Be it through social media, activism, or programs of loyalty.

Strategies for consumer engagement will induce you to get into action. For more tactics and future performance, stay in touch.

Fundamentals of Privacy-Assured Marketing for Modern Businesses

How to provide a customized experience in the longer term and stir loyalty

There is far more to data protection and privacy than just keeping hackers away. It is about reassuring and convincing customers that the confidence they put in a product is realistic.

Professionals working in the consumer products industry know that years of brand building can be quickly wiped out by off-putting or misleading brand interactions, and most importantly, the trust a consumer places in a company brand.

So, how do companies secure consumer data without losing the experience of customers?

The key challenges of privacy-assured marketing for modern companies, the best practices, and the major problems are categorized in this whitepaper. You'll be learning:

• A modern viewpoint on the privacy of data.

• The problems of data privacy and security link.

• For contemporary industry, a closer look at customer interactions.

You will also learn how an all-inclusive approach is offered by the LoginRadius CIAM solution that helps companies process customer data by allowing the highest level of protection.

Download Whitepaper:

Fundamentals of Privacy-Assured Marketing for Modern Businesses

Why Is Customer Relationship Important for Every Business in 2021

Positive customer relations make it possible to connect on a much more personal level with your customers. You'll be much more likely to understand your target audience's needs, solve their problems, and build a sense of mutual understanding if you make a deep connection with them.

Building a trustworthy customer relationship is a major fundamental factor that businesses have needed since the beginning of time. However, few businesses understand how these relationships work and how to maintain a strong customer relationship.

The Benefits of a Positive Customer Relationship:

Here are some of the benefits that a positive customer relationship can provide.

• Getting new customers

Customers are more likely to choose your business if they feel they can depend on you as a company.

• Customer retention is critical.

No matter how tempting some other service provider (business entity) can seem, an effective customer relationship will keep your customers tethered to your business!

• Customer satisfaction is critical.

Once you've built a trusting relationship with your customers, you'll be able to determine their needs with ease.

Why Should You Use a CRM

Training your staff to work hard to consider your customers and their needs is a perfect way to build positive customer relationships. It would encourage them to make proactive contact with your customers.

Learn more about CRM, after that, you would be able to decide how to approach it, and make the most of it.

The Importance of Customer Onboarding

One of the most delicate elements of marketing is consumer onboarding. This procedure has the ability to make or break a business. It helps businesses to build partnerships with their customers in addition to growing sales.

Customers are an integral part of every business. When people talk about keeping a company running, they're referring to product and service sales.

Establish a Customer Onboarding Plan

When we consider the target, the strategy for a successful customer onboarding process is clear. Businesses can accomplish this by breaking the process down into smaller components, as seen below:

• Recognize the demand

• Build a demographic profile.

• A timely reminder of the significance of

• Communication is critical.

• Adjust but don't alter

Customer Onboarding Strategies

Customer onboarding is a lengthy procedure that takes about ten weeks to complete.

Promotion

Habituation

Requirement

A consumer can only become a long-term patron if the product meets either of two criteria: it becomes a desire or a need, or it offers a solution to their dilemma. In addition to growing sales, it also allows businesses to establish relationships with their customers through surveys or even phone calls.

Explore more about customer onboarding procedures, templates, importance, step-by-step guide and how to increase revenues.

5 Steps to Build a High Performing Growth Team in 2021

When it comes to building high-performing teams, you have to think beyond the box. With dedication, patience, and a little guidance, you'll be on your way to forming high-performing squads in no time, capable of taking the core product and the company to new heights.

The Need for Growth Teams in Startups

Developing new channels to help a business acquire clients is a special responsibility that sometimes falls on the hands of a company. Other benefits that the growth team can provide include providing insight and understanding, as well as assisting in the verification of product-market fit.

5 Steps to Building a Growth Team

1. Lay a solid base.

2. Select a model for your growth team.

3. For your growth team, hire the right people.

4. Create an environment that encourages growth.

5. Managing and expanding the workforce

You should ensure that the growth and non-growth teams have enough people to provide the necessary data and evaluate it on time.

If your product has already entered the market, you must focus on building a skilled growth team, whether you are a business firm, one of several portfolio companies, a startup, or a small business.

Figure out complete details and step-by-step things, key takeaways about how to build a growth team for your startup or business in 2021.

Top 5 Steps to Build a Growth Team in 2021

How to Achieve a 360-Degree Growth with Data-Driven Approach

Marketers are continuously looking for a better plan to maximize their marketing efforts, and a 360 data-driven strategy will be vital to uncovering the necessary consumer insights.

A data-driven strategy has the power to save the day.

Data is essential for achieving long-term and sustainable development.

This means that data is your only salvation if you want to take immediate decisions with minimal risk.

Taking strategic decisions based on data analysis and analysis rather than observation is what a data-driven approach entails. So, how do you define and activate your data's 360-degree growth?

• Prioritize and concentrate.

• Data that is important should be measured.

• Analyze and report your results.

• The importance of execution cannot be overstated.
  

It's important to keep in mind that you should evaluate the data in real time and share it with all stakeholders. It's also important to track, incorporate, and evaluate the data from a single source if you want to execute an effective data-driven strategy.

Data is essential for achieving long-term and sustainable development. This means that data is your only salvation if you want to take immediate decisions with minimal risk.

So, how do you define and activate your data's 360-degree growth?

Find here: 360-degree growth with a data-driven approach