A citation is any online citing of the name, address, and telephone number for a nearby business. Citations can happen on nearby professional platforms, on sites and applications, and on social media. Citations help internet searchers find nearby organizations, in your case, a local dentist and can likewise affect local SEO in a positive way. Your SEO can self managed or outsourced to an expert dental marketing and seo agency if you’re short on time.
Citations can also be a result from robotized automation. For instance, information on a site like Infogroup can stream down to another site like Superpages, Google My Business, and Facebook, etc. This automation makes it especially important for dentists to create, claim and manage their citations. Inaccurate business information can lead to frustrat4ed patients or worst yet, losing new potential patients and revenue.
How do citations make a difference?
Citations can directly affect web rankings and internet awarness. The quantity of citations a business builds, the accuracy of business information and data, and quality of platform all impact search engine rankings. Web fronts like Google collect and store up information about every business. Search engines such as Google collects data and shows the most relevant and trusted local business to the searcher. Google makes it a point to explain the importance of accurate data.
Citations are the distributions of your business information and data across the Internet. They impact the customer’s search journey and potentially their final decision in choosing a local dentist. A consistent flow of business information and data will positively sway local Dental SEO rankings, increase potential patient acquisition and revenue, while inaccurate date may take away from these advantages. Because of the high competitive dental field, making sure that your dental practice is immediately findable, taking advantage of local citations is a must for scalability and growth. The best part of building out local citations is that it can be done manually or automated. You could hire someone to build out your local citations, pay a business like Infogroup to automate the creating and revisions of your citations across the web and do it yourself which would cost you nothing but your time.
It's obvious now, you see the upsides of making Local Citations as they increase your chances of securing more patients and leads.