Recently Google announced that they have integrated their main search algorithm into their local search algorithm combining the two so that local search results now show up within the regular results page. This makes sense when you think about the way mobile devices have changed how we use search engines. More and more people - about 20% of all searches according to Google - are using search engines for location-based results. That means more people are heading to their laptops or smartphones to find and get directions to restaurants bars clothing stores and more. But what does this shift towards locality mean for your Liverpool SEO campaign? More importantly what does it mean for your business? Read on to find out.
Local SEO in Liverpool is very important for any business that operates out of a physical brick-and-mortar location. However many Liverpool SEOs - especially ones that put emphasis on paid placement over content-based strategies - are rushing to pitch local-specific SEO in place of global SEO. This is a reactionary attempt to appear ahead of the curve. Heres a few things to keep in mind when pursuing local SEO in Liverpool.
Bootle is a town in the Metropolitan Borough of Sefton, Merseyside, England, which in 2001 had a population of 98,449. Wikipedia
Weather: 68°F (20°C), Wind W at 8 mph (13 km/h), 59% Humidity
Hotels: 3-star averaging $91. View hotels
Getting there: 6 h 45 min flight, from $930. View flights
Bootle
Place ID ChIJtwQB-FQhe0gRY1AaIg2B2uQ
Bootle, UK