Comparing Traditional and Digital Marketing

One of the most hotly debated topics in new age is Digital Marketing versus Traditional Marketing. The tech-heads are the best to explain why digitization is so fast. Traditional marketing would be more justified for corporate executives who work in a convention setting. Let's first distinguish the two Contractor Website Design.

What is traditional marketing?

Traditional marketing refers to traditional methods of promoting brands. This includes billboards and billboards, magazines ads, billboards, brochures, hoardings, etc. Network marketing is also part of traditional marketing. Traditional marketing, in its most basic form, refers to a systematic effort to endorse a brand without relying on online methods. Brand promotion is often done through traditional offline media channels.

These are the tools for traditional marketing:

1.Print Marketing

2. Broadcast Marketing

3. Referral Marketing

4. Outdoor Marketing

5. Publication Marketing

Let's take a look at some examples of traditional marketing:

A. Vicks, India's most prominent brand, created a campaign called Touch of Care. The ad movie featured a transgender daughter and her mother. The audience's sentimentality was what made this ad-film go viral.

In the mid 2000s, B. Dove came up with an idea to give away samples along with morning papers. This strategy helped to popularize the brand. This brand strategy worked perfectly for the brand.

What is Digital Marketing?

Digital marketing, as the name implies, refers to the online marketing efforts of a brand. It is the way a brand manages its online reputation. This is where optimizing your brand's online reputation plays a key role. Internet is undoubtedly the largest channel. Websites, blogs, social media platforms, and others are all subchannels. Digital Marketing is a complex process.

These tools include:

1. Facebook Marketing

2. Digital Campaigns

3. Search Engine Optimization

4. Content Marketing

5. Influencer Marketing

Let's take a look at some examples of digital marketing:

A. Kitkat's influencer marketing strategy was a huge success. The challenge they posted on Musical.ly, which required participants to lip-sync to the new jingle, was a huge success. Kitkat's brand image was greatly influenced by this.

B. Kellogg's launched a digital campaign with Stranger Things on Netflix. In the series, Eleven became obsessed with Kellogg Eggo waffles. The brand saw a lot of positive effects from this online promotion, which included storytelling elements.

Which one should you choose?

Market conditions reflect the fierce competition in place. Online and offline presence are important in a market like this. It is vital to optimize your website and maintain an excellent online reputation. However, offline presence is just as important.

Both traditional and digital marketing use the same strategies, despite having different channels. Both traditional and digital marketing are based on the Marketing Mix. It consists of Price, Product, Place, Promotion, and other elements. A perfect marketing strategy must be a combination of digital and traditional marketing. However, there is a world beyond what can be reached by traditional marketing.

Marketing is not easy, as you can see. These services require expert advice and professional assistance. Marketing can be a powerful tool that will help you achieve your goals.

India's hub for creative agencies is Bangalore. There are many creative agencies that specialize in Hoardings, Brochures and ad films. Moshi Moshi is one of the agencies that operates here.