This site will host the best local business videos from the Denver CO area so be sure to check back often as we will be adding videos on a regular basis.
Video has been around for some time, and video marketing is nothing new. However, the availability of video marketing, to more than just large corporations, is relatively new. In fact, 2016 has been called the year of video. Everyone, from individual influencers to large corporations, has peppered the internet with clips promoting products, services, personalities, and more.
Nevertheless, you might still be skeptical about using video for your small business marketing. In this post we'll look at how video marketing can help your business and the benefits it brings, to encourage you to incorporate video into your marketing plan.
How Video Can Help Your Business
Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can't be but help drawn to moving images, whether they show a cat jumping into a box or a service that a business provides. Read on to discover how this visual marketing tool can help your business.
Increase Brand Awareness with Video
One of the best ways to grow your customer base is to help more people find out about who you are and what you do. As opposed to getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name.
Video Can Increase Your Online Presence
The more places your potential customers can find out about you, the better your chances of converting them into paying customers. You need to get the word out once you have identified and established your brand. "But I already have a spiffy website, a blog, and a social media presence," you may say. That's a great start, but continuing to get the word out makes the difference between a business that gets noticed and a business that gets chosen over its competitors.
YouTube is the second largest search engine, and that's just the top dog. Numerous other sites, including many social media platforms, make video the star. You're missing out on a huge opportunity to amplify your reach and engage your audience if you aren't using video for marketing.
Video Reveals Personality
Some of the most effective disrupters (think Dollar Shave Club) have reached audiences by being unique, but that doesn't mean you have to generate a clever marketing tactic to be effective. Companies that live and breathe their brand are highly successful with their marketing. Simple videos that show who you are can be an effective way to put a face, and personality, to your business name.
Video Will Boost Social Media Engagement
The days of Vine are in the past, but video constantlies take a larger and larger share of social media content. There's Facebook videos, Facebook Live, Twitter Periscope, and Instagram Live, just to name a few. Why should you care? Because video is the most shared content on social media.
Facebook places a higher priority on video content because they know that's what users want. We like to share content that will entertain our friends and move them, and video has a better chance of doing that. More than links, images, or plaintext, video has the most reliable chance of getting shared by your followers. You can easily dip your toes into marketing video through social media, by learning how to post videos to Instagram and Facebook.
If you're a local business in the Denver CO area and would like your business video to be added to our local business video network contact us at http://topspotnetworking@gmail.com or visit one of our Facebook Business Pages Here: https://www.facebook.com/Business-Videos-Golden-CO-1101438763320985/
Be sure to click on the About tab and then click on the Products tab to see all of the sites that we either post or upload your video to. Currently we have over 60 dedicated sites to local businesses in the Denver CO area!
So we all recognize that Google is powerful in search. Yet that's not the whole story. Bing regulates a substantial 30% of the search market. That's substantial! And while Yahoo's 5% is not massive, consider the number of searches each day-- literally countless Yahoo searches. Why would certainly you allow that just slide apart?
That means it is very important to deal with a marketer whose knowledge extends past the Google continuum. Once again, certainly, Google is really crucial. But you need the other searches! Bing's 30% of marketshare is massive. Would you desire one in 3 consumers to never find you, even if you neglected a significant internet search engine? Certainly not!
The creation of Microsoft, Bing is packed with their software application and is the default on lots of Windows systems. If you have high positions on Bing, also without Google, you have actually got a really nice piece of the prospective customer bucks.
And also Yahoo might be small, yet its fans are loyal. Plus, "tiny" is family member. Getting top positions on Yahoo can obtain you found by hundreds of individuals. Do not let yourself forget that!
Always remember to consider Baidu. Google does not run in China. That implies if you intend to capture the substantial Chinese consumer market, you're going to require Baidu in your corner. Make sure that your marketer could aid with Baidu.
AOL still has a powerful integrated userbase, as well as they're extremely dedicated. It's a critical online search engine. Make certain you don't ignore it.
Excite and DuckDuckGo are not the largest engines, but they're both powerful and also well-loved by their hadcore adherents. Cover your bases and make certain to work with them!
You owe it to yourself to earn sure that your site has the greatest feasible internet search engine position, not simply on Google, yet likewise on all the online search engine. This is absolutely critical. Make it a core part of your internet method!