Effective date: 3 November 2026
Developer: LoadingStudioMY
Contact: loadingstudiomy@gmail.com
This policy explains what information the mobile game Way To Hell (the "Game") handles and why. We have tried to keep it short and plain.
We do not ask for your name, email, phone number, location or any account. The Game has no login and no server of its own.
Your progress (coins, best depth, upgrades, shop items, sound volume and similar settings) is stored only on your device. We cannot see it. Uninstalling the Game deletes it.
If you email us, we receive your email address and whatever you write, and use them only to reply to you.
The Game is free and shows rewarded video ads only when you choose to watch one (for example, to revive or to double your coins). Ads are delivered through these third-party services:
LevelPlay (ad mediation) and Unity Ads, by Unity Technologies: https://unity.com/legal/game-player-and-app-user-privacy-policy
Google AdMob, by Google LLC: https://policies.google.com/privacy
To show and measure ads, prevent fraud and, where allowed, personalise ads, these services may collect from your device: the advertising ID (Android Advertising ID), IP address, device model, operating system and language, app version, approximate location derived from the IP address, and information about ads you see and interact with. They process this data under their own privacy policies listed above. We do not sell your personal information ourselves.
You can reset your advertising ID or opt out of personalised ads at any time in your Android settings (Settings › Google › Ads, or Settings › Privacy › Ads, depending on the device).
If you are in the European Economic Area, the United Kingdom or Switzerland, the Game asks for your choice about personalised advertising the first time you play, using Google's consent tool. You can change your choice later from Settings › Privacy options in the Game. If you do not consent, you may still see non-personalised ads.
Depending on your state, you may have the right to opt out of the "sale" or "sharing" of personal information for targeted advertising. The Game sends an opt-out signal to its ad services by default. You can also use the Android ad settings described in section 2.
We keep no player data on our own servers. Emails you send us are kept only as long as needed to handle your request. Ad providers keep data according to their own policies.
The Game is not directed at children under 13 (or the minimum age in your country), and we do not knowingly collect personal information from children. If you believe a child has sent us personal information, contact us and we will delete it.
Depending on where you live, you may have rights to access, correct or delete personal data, or to object to its processing. Because we hold no player data except emails you send us, most requests about advertising data are handled by the ad providers listed above; we will help you reach them. Contact: loadingstudiomy@gmail.com.
If this policy changes, we will update the effective date above and publish the new version at the same address.