Hi. My name is Liz Gump. I'm currently working as an independent consultant in marketing strategy, branding and communications. My goal is to be part of a team of similarly curious and data-driven marketers.
I've set up this site to share my recent work to update my capabilities in data analysis. I am academically trained in quantitative analysis at the University of Chicago, and my professional career in marketing and advertising has taken me around the world, allowing me to help design and participate in hundreds of qualitative consumer studies, including focus groups, in-home product placement, and affinity group discussions.
While I have deep background in analysis and strategy, completing the Google Data Analytics Professional Certificate helps to update my skills and has fueled my passion for data-driven decision making.
This site is where I've decided to highlight some of the work.
Case Study: Data analytics to support development of a marketing strategy
