Award-winning, Emmy nominated television and communications professional and writer with professional experience in traditional media and social media management. Specializes in helping companies launch branding and imaging campaigns from concept to roll-out. Extensive experience in the development and implementation of social media planning strategies. Proven success in building brand recognition, customer and client growth, and increasing sales and sponsorship for local and national companies and non-profit organizations.

KEY COMPETENCIES & TECHNICAL  SKILLS

Adobe Premiere Pro       Google Workspace       META Business Suite 

Adobe Photoshop            DJI Professional           Social Media Content 

                                                                                              Canva Pro                     Microsoft Office                   Writing

PROFESSIONAL EXPERIENCE

MILLION$PEN, INK. (W/MBE),

Founder/Managing Editor                                Dec 2013 - Present

Writer, publisher, and social media manager for a wide array of clients. Best known for meticulous organizational skills, amplifying organic growth versus paid growth, an ability to take the lead and manage projects, and brand-building expertise.

Accomplishments:

•    Created social media management campaigns for various businesses, public figures, and non-profit organizations resulting in an average 88% increase in organic post engagement, 92% increase in page views, 60% in organic targeted reach, and 82% increase in uploaded content.

      •    Film, edit and produce curated content including custom graphics, logos, promotional videos, and written content.

•    Planned, produced, executed client and product photoshoots.

      •    Managed, updated, and helped design websites for companies including realtors, fitness centers, contracting companies, and family owned businesses.

•    Developed and promoted book launch campaigns that resulted in 13 Amazon bestsellers.

ENERGY CORRIDOR DISTRICT

Manager, Communications, and Marketing             April 2021-September 2021

Led the team responsible for developing, implementing, and monitoring the District's communication, branding, marketing and social media strategy to reach target audiences. Competitively positioned the Energy Corridor as the premier business district in West Houston. Focused on using traditional and enterprising media and graphic resources to design branded collateral and planned targeted promotional campaigns.

Accomplishments:

•    Led the company's new brand launch campaign, managed consultants and budgets, planned both the soft and official launch, coordinated media interviews and sponsorship opportunities, and leveraged partnerships to unveil the new brand logo and corporate message.

•    Increased social media visibility and engagement, updated the newsletter to include feature pieces, and increased click rates and open rates by over 75%

•    Developed social media management campaigns (overseeing graphic and video productions, scheduling posts, creating content, and monitoring analytics to quantify reach and engagement) to help colleagues promote new strategic planning and action projects.

DESALES MEDIA GROUP

Anchor I Producer I Writer                                                                                          January 2012 - April 2019

Collaborated with a team to plan the rundown, schedule coverage, and produce the evening news program. As a communications specialist and PR liaison, I ensured everyone remained informed by corresponding with department heads, administrators, editors, and reporters. I helped produce the program, which included writing, fact-checking, and editing daily news scripts, as well as updating content based on breaking news and trends.

Accomplishments:

•   Increased multicultural viewership over 75%.

•    Created, wrote, and produced "The Other 99 T.Y.M.E.S: Count Your Blessings", garnering six awards for the first and second seasons combined.

     •   Scheduled, produced, and uploaded daily social media updates, building the station's digital presence.

•    Anchored a team of 15+ producers, writers, directors, and editors to produce over 300 hours of award­ winning live coverage.

•    Provided daily live and taped coverage of the 2016 Republican and Democratic national conventions as the only correspondent from a faith-based network.

•   Created, produced and hosted original monthly consumer finance report.

BLOOMBERG TELEVISION

Producer I Writer I Reporter                                                                                     January 1996 - September 2011

Wrote, produced, and supervised daily consumer business segments for 100+ affiliate clients across the nation, reported on live updates from the New York Stock Exchange (NYSE) trading floor, chronicled fast­ paced trading sessions, tracked breaking news, and corresponded with contacts in the field to keep executive producers informed about key market activity at the NYSE to stay ahead of the competition.

Accomplishments:

      •    Led a production team that was among the first to report the Lehman Brothers and General Motors Bankruptcies, "Stock Market Flash Crash," and the Bernie Madoff investment scandal.

•   produce continuous live coverage following the September 11 terrorist attacks and the subsequent reopening of the NYSE.

•   Assembled and corresponded with a network of CEOs, economists, financial analysts, and public relations managers to book prominent guests ahead of network competition.

EDUCATION

Bachelor of Science, Communications

St. John's University I Queens, NY

AWARDS

• Communicator Awards (4) for "The Other 99. T.Y.M.E.S: Count Your Blessings", 2019

• Telly Awards (2) for "The Other 99. T.Y.M.E.S: Count Your Blessings", 2019

• Telly Award for Live Papal Coverage on NET T.V., 2018

• Official Citation from the President, Borough of Brooklyn, City of New York, 2017

• New York Association of Black Journalists Award, 2010

• New York Association of Black Journalists Award, 2008