MObile Hub Viewer Experience

The design process:

Start to creating the mobile hub strategy idea to fit the Procter & Gamble campaign requirement, design/creating the main hub general look and feel to continue the campaign in the mobile format, since the Procter & Gamble is international brands and promote Olympics athletes from all over the world, the key design for the mobile hub must be flexible and dynamically to represent different countries and regions both in language and the theme. I had designed a temple to use the National Flag as the theme top banner to easy portrait the target area, feed with YouTube video as center piece to promote different Athletes videos and some extra info buttons in the lower section and footer for other information and lead to other sections.

The successful of the 2012 Olympic mobile hub design had continue to use in the Rio 2016 Olympic Games marketing promo, Procter & Gamble (NYSE: PG), maker of Tide®, Pampers® and Bounty®, debuted the newest installment of its award-winning “Thank You, Mom” campaign by releasing the new video, “Strong.” The critically also acclaimed films from P&G’s previous Olympic Games campaigns, ‘Pick Them Back Up’, ‘Kids’ and ‘Best Job’, are among the most viewed Olympic Games videos of all time.

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