Hi, I'm Lisa Loeffler.
Thank you for considering working and inventing together.
Digital Marketer Fueling Business Success with Proven Growth Strategies
Lisa Loeffler is a strategic marketing leader with over 15 years of experience in driving business growth through performance-based marketing strategies.
With a passion for understanding consumer behavior and market trends, Loeffler excels in creating and implementing data-driven marketing campaigns that drive brand awareness, customer engagement and revenue.
Loeffler has experience working in a variety of industries, including technology, consumer goods, and retail for more than 75 brands including Microsoft, Lenovo, Lagardère Group, Collegiate Licensing Company, USC Keck Medicine, Columbia Sportswear and Dell.
Throughout her career, Loeffler has demonstrated success in leading cross-functional teams and collaborating with internal and external partners to deliver results. She is known for her ability to conceptualize and capitalize on opportunities for startups and rapid growth organizations.
Loeffler’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that expand an organization’s financial revenue growth. Her most recent project grew a livestream program that resulted in annual revenue of $18M - an increase from $4M the preceding 20 months with 1000s attending live monthly.
Based in the Seattle area, Lisa is committed to fostering a culture of innovation and continuous improvement and is dedicated to helping her team members develop their skills and reach their full potential.
Professional Experience
FOUNDER, DIGITAL + GROWTH
Genuine Media, Seattle, WA | Aug 2008 – to present
Expertly crafted and executed a variety of digital initiatives, including website redesign, digital marketing, social media, influencer marketing, and paid media programs.
Successfully directed a global site redesign, resulting in a 195% increase in organic visits and 141% increase in engagement.
Skilled in managing paid advertising customer acquisition campaigns and developing effective product positioning, corporate messaging, and nurture campaigns.
Proven ability to train and mentor a marketing team, elevating their strategies in social media, content marketing, product positioning, A/B testing, and search optimization.
VICE PRESIDENT OF MARKETING + DIGITAL
Anderson Business Advisors, Seattle/Tacoma, WA | Mar 2021 to Jan 2023
Achieved exceptional results as a growth marketer, generating 132% YoY revenue growth for the brand's flagship lead generation event, resulting in $18M in pipeline for 2022 and record-breaking Q4 revenue of $5.2M.
Led and grew a 21-person team by 130% in under one year and oversaw all aspects of marketing, including lead generation, client services, events, affiliates, and partner marketing as well as managing three agencies.
Expertly managed a $2M+ annual paid advertising budget across multiple platforms, driving 20% of revenue growth.
Conceptualized and executed a successful female-focused real estate investing event, achieving 91% month-over-month growth in revenue.
Built and grew two YouTube channels to 350,000+ subscribers, resulting in $200k ARR with several videos reaching over 1M+ organic views.
Led the launch of two #1 Amazon best-seller books in multiple categories in 2021 and 2022.
CONTENT MARKETING DIRECTOR
Nimble CRM, Los Angeles, CA | May 2018 to May 2019
Developed and executed go-to-market strategies for SaaS product feature launches and campaigns, expertly crafting value propositions, branding, messaging, personas, and revenue enablement.
Achieved outstanding results in terms of website performance, including a 60% increase in organic traffic, 50% increase in keyword acquisition, 67% increase in blog traffic, 9 point increase in Domain Authority, and 400% increase in YouTube subscribers within 7 months.
Proactively identified new opportunities for customer acquisition and revenue growth through digital and content marketing, co-marketing, and online reviews.
Collaborated closely with executive teams, software developers, product managers, sales teams, creative professionals, and channel partners to craft impactful content and digital nurture sequences that drive revenue growth, increase customer lifetime value, and optimize MRR.
CONTENT MARKETING CONSULTANT
USC Keck Medicine, Los Angeles, CA | March 2014 to Aug 2016
Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and increase physician visibility to the public and stakeholders, resulting in increased advocacy.
Developed and executed a blog and social media program that led to a 134% increase in audience engagement.
Conceptualized and managed an executive thought leadership program, as well as developed and curated engaging online content.
DIGITAL AND CONTENT MARKETING STRATEGY CONSULTANT
Convince & Convert, Bloomington, IN | Dec 2011 to Dec 2015
Collaborated closely with the marketing teams of US and Global teams to create and execute comprehensive content and social media audits/strategies to increase visibility, market share, and drive business growth.
Managed agency client digital marketing programs, providing guidance and training on the latest online marketing tools and trends.
Conceptualized, produced and executed 12 successful events with 2,000+ digital marketing influencers, effectively engaging and building relationships with key industry players
Education & Certifications
Bachelor of Science: English/History; Arizona State University
Member of Barrett, the Honors College at Arizona State University
Account Based Marketing (ABM): Advanced Certification Demand Base
HubSpot Content Marketing Certified
Technology
Microsoft + Google Products, WordPress, HubSpot, Salesforce, SharpSpring, UX Writing, Google Analytics Search Console, Facebook, Twitter, Instagram, YouTube, TikTok, Reddit, Buffer, Hootsuite, Lately, Sprinklr, BuzzSumo,
RivalIQ, SEMRush, Ahrefs, Google AdWords, Meta Ads Manager, HTML/CSS, Jira, Trello, Basecamp
Volunteerism
Masks for Vashon, Vashon Food Bank, Valley of the Sun Habitat for Humanity, Literacy Volunteers,
Leave a Legacy, Arizona Community Foundation, American Red Cross, St. Mary's Food Bank, Raise the River