FOUNDER, DIGITAL + GROWTH

Genuine Media, Seattle, WA  |  Aug 2008 – to present

• Expertly crafted and executed a variety of digital initiatives, including website redesign, digital marketing, social media, influencer marketing, and paid media programs.

• Successfully directed a global site redesign, resulting in a 195% increase in organic visits and 141% increase in engagement.

•  Skilled in managing paid advertising customer acquisition campaigns and developing effective product positioning, corporate messaging, and nurture campaigns. 

• Proven ability to train and mentor a marketing team, elevating their strategies in social media, content marketing, product positioning, A/B testing, and search optimization.

VICE PRESIDENT OF MARKETING + DIGITAL

Anderson Business Advisors, Seattle/Tacoma, WA  |  Mar 2021 to Jan 2023

• Achieved exceptional results as a growth marketer, generating 132% YoY revenue growth for the brand's flagship lead generation event, resulting in $18M in pipeline for 2022 and record-breaking Q4 revenue of $5.2M. 

• Led and grew a 21-person team by 130% in under one year and oversaw all aspects of marketing, including lead generation, client services, events, affiliates, and partner marketing as well as managing three agencies.

• Expertly managed a $2M+ annual paid advertising budget across multiple platforms, driving 20% of revenue growth.

• Conceptualized and executed a successful female-focused real estate investing event, achieving 91% month-over-month growth in revenue. 

• Built and grew two YouTube channels to 350,000+ subscribers, resulting in $200k ARR with several videos reaching over 1M+ organic views. 

• Led the launch of two #1 Amazon best-seller books in multiple categories in 2021 and 2022.

CONTENT MARKETING DIRECTOR  

Nimble CRM, Los Angeles, CA  |  May 2018 to May 2019

• Developed and executed go-to-market strategies for SaaS product feature launches and campaigns, expertly crafting value propositions, branding, messaging, personas, and revenue enablement. 

• Achieved outstanding results in terms of website performance, including a 60% increase in organic traffic, 50% increase in keyword acquisition, 67% increase in blog traffic, 9 point increase in Domain Authority, and 400% increase in YouTube subscribers within 7 months.

• Proactively identified new opportunities for customer acquisition and revenue growth through digital and content marketing, co-marketing, and online reviews.

• Collaborated closely with executive teams, software developers, product managers, sales teams, creative professionals, and channel partners to craft impactful content and digital nurture sequences that drive revenue growth, increase customer lifetime value, and optimize MRR.

CONTENT MARKETING CONSULTANT   

USC Keck Medicine, Los Angeles, CA  |  March 2014 to Aug 2016

• Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and increase physician visibility to the public and stakeholders, resulting in increased advocacy. 

• Developed and executed a blog and social media program that led to a 134% increase in audience engagement. 

• Conceptualized and managed an executive thought leadership program, as well as developed and curated engaging online content.

DIGITAL AND CONTENT MARKETING STRATEGY CONSULTANT  

Convince & Convert, Bloomington, IN  |  Dec 2011 to Dec 2015

• Collaborated closely with the marketing teams of US and Global teams to create and execute comprehensive content and social media audits/strategies to increase visibility, market share, and drive business growth. 

• Managed agency client digital marketing programs, providing guidance and training on the latest online marketing tools and trends. 

• Conceptualized, produced and executed 12 successful events with 2,000+ digital marketing influencers, effectively engaging and building relationships with key industry players