Hi, I'm Lisa Loeffler.

Thank you for considering working and inventing together.

Digital Marketing Consultant Seattle

Digital Marketer Fueling Business Success with Proven Growth Strategies


Lisa Loeffler is a strategic marketing leader with over 15 years of experience in driving business growth through performance-based marketing strategies. 

With a passion for understanding consumer behavior and market trends, Loeffler excels in creating and implementing data-driven marketing campaigns that drive brand awareness, customer engagement and revenue.

Loeffler has experience working in a variety of industries, including technology, consumer goods, and retail for more than 75 brands including Microsoft, Lenovo, Lagardère Group, Collegiate Licensing Company, USC Keck Medicine, Columbia Sportswear and Dell.

Throughout her career, Loeffler has demonstrated success in leading cross-functional teams and collaborating with internal and external partners to deliver results. She is known for her ability to conceptualize and capitalize on opportunities for startups and rapid growth organizations.

Loeffler’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that expand an organization’s financial revenue growth. Her most recent project grew a livestream program that resulted in annual revenue of $18M - an increase from $4M the preceding 20 months with 1000s attending live monthly.


Based in the Seattle area, Lisa is committed to fostering a culture of innovation and continuous improvement and is dedicated to helping her team members develop their skills and reach their full potential.

Professional Experience

FOUNDER, DIGITAL + GROWTH

Genuine Media, Seattle, WA  |  Aug 2008 – to present


VICE PRESIDENT OF MARKETING + DIGITAL

Anderson Business Advisors, Seattle/Tacoma, WA  |  Mar 2021 to Jan 2023




CONTENT MARKETING DIRECTOR  

Nimble CRM, Los Angeles, CA  |  May 2018 to May 2019

 

CONTENT MARKETING CONSULTANT   

USC Keck Medicine, Los Angeles, CA  |  March 2014 to Aug 2016


DIGITAL AND CONTENT MARKETING STRATEGY CONSULTANT  

Convince & Convert, Bloomington, IN  |  Dec 2011 to Dec 2015

                                                          

Education & Certifications


Bachelor of Science: English/History; Arizona State University

Member of Barrett, the Honors College at Arizona State University


Account Based Marketing (ABM): Advanced Certification Demand Base  

HubSpot Content Marketing Certified

Technology


Microsoft + Google Products, WordPress, HubSpot, Salesforce, SharpSpring, UX Writing, Google Analytics Search Console, Facebook, Twitter, Instagram, YouTube, TikTok, Reddit, Buffer, Hootsuite, Lately, Sprinklr, BuzzSumo, 

RivalIQ, SEMRush, Ahrefs, Google AdWords, Meta Ads Manager, HTML/CSS, Jira, Trello, Basecamp

Volunteerism


Masks for Vashon, Vashon Food Bank, Valley of the Sun Habitat for Humanity, Literacy Volunteers, 

Leave a Legacy, Arizona Community Foundation, American Red Cross, St. Mary's Food Bank, Raise the River