Digital Marketing
To deliver a seamless and tailored customer journey, it's essential to establish an omni-channel experience throughout your online presence. This not only integrates different touchpoints but also personalizes the interactions to enhance the customer experience.
One of the significant benefits of digital marketing is the ability to target your audience with a personalized and measurable approach, focusing on achieving business outcomes.
Content Marketing
Compelling content that speaks to audiences' challenges and inspires them is essential for effective marketing. Whether it's through website experiences, articles, podcasts, webinars, social media, video, PR, or other channels, I specialize in developing and managing content marketing strategies from ideation to execution.
Organic + Paid Search
By improving website rankings and driving more traffic to capture leads, SEO plays a crucial role in achieving business growth.
With my extensive experience in developing content programs, I have successfully grown organic and paid traffic, attracted advocates and subscribers, and increased domain authority to enhance competitiveness.
MarTech
Almost anyone involved with digital marketing is touching MarTech and the platform-heavy landscape is complicated.
I lead the selection, implementation and management of marketing technology and work with vendors to support migrations, negotiations and on-going maintenance.
