Digital Marketing
Creating an omni-channel experience across your online presence is critical in delivering an integrated and personalized customer journey.
The main advantage of digital marketing is your audience can be reached in a personalized, business-outcome minded, measurable way.
Content Marketing
Audiences respond to value driven content that resonates, inspires and impacts -- as well as speaks to their challenges.
From website experiences, articles, podcasts, webinars, social media, video, PR and more -- I develop and manage content marketing strategies from conception to completion.
Organic + Paid Search
SEO helps improve website rankings and drive more traffic to capture leads which translate into business growth.
I have extensive experience developing content programs that grow organic + paid traffic, attract advocates and subscribers, as well as increase domain authority to be more competitive.
MarTech
Almost anyone involved with digital marketing is touching MarTech and the platform-heavy landscape is complicated.
I lead the selection, implementation and management of marketing technology and work with vendors to support migrations, negotiations and on-going maintenance.
