Personal Branding & Professional Grooming
Personal Branding & Professional Grooming
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Lionel Lim is a seasoned personal branding cum learning and development authority with over 15 years of experience. Based in Singapore, Lionel has built a reputation for his dynamic, results-driven approach which empowers individuals to package, promote and present themselves at their best.
Lionel Lim is a seasoned personal branding cum learning and development authority with over 15 years of experience. Based in Singapore, Lionel has built a reputation for his dynamic, results-driven approach which empowers individuals to package, promote and present themselves at their best.
Whether speaking to a boardroom or a packed auditorium, Lionel commands attention and delivers impact. It is often said that…
Whether speaking to a boardroom or a packed auditorium, Lionel commands attention and delivers impact. It is often said that…
“Lionel Lim’s biggest gifts are his twin abilities to connect with people from different cultures and simplify difficult concepts for his audience quickly.”
Famously known for his expertise and edutainment, he makes learning engaging, memorable and transformative. His audience don’t just listen - they internalize, apply and thrive.
Famously known for his expertise and edutainment, he makes learning engaging, memorable and transformative. His audience don’t just listen - they internalize, apply and thrive.
📢 Media Appearance
📢 Media Appearance
From being a face in the crowd to the face the crowd looks to, Lionel’s work and insights have been featured extensively across 30+ local and international media platforms, in both English and Mandarin. These include television, newspaper articles, radio shows and magazine publications such as ABC News, CBS News, BBC World TV News, NBC News, Top Corporate Leader, Asia Business Journal, The Straits Times, The Sunday Times, Shin Min Daily News, Lianhe Wanbao, Mediacorp TV, Capital 958 Radio, August Woman, Simply Her, 8 Days, SDN Duet and Epitome of Glamour.
Television 📺
Television 📺
BBC World TV News
Mediacorp TV Channel 5
Mediacorp TV Vasantham
News Websites & Articles 📰
News Websites & Articles 📰
ABC News
CBS News
Fox News
NBC News
Asia Business Journal
Top Corporate Leader
International Association of Style Coaches Newsletter
Newspapers 🗞
Newspapers 🗞
Daily Herald
Lianhe Wanbao (联合晚报)
Shin Min Daily News (新明日报)
The New Paper
The Straits Times
The Sunday Times
Radio 🎙️
Radio 🎙️
Capital 958
ONE FM 91.3
FM 88.3 Jia
Radio 938 Live
Magazines & Print Publications 📖
Magazines & Print Publications 📖
8 Days
August Woman
Cozycot
Epitome of Glamour
健康 No. 1
NUS AlumNUS
New In Asia
SDN "Duet"
Simply Her
SITizen
Podcast 🎧
Podcast 🎧
Fitness Blitz Podcast
🌟 The Go-To Expert for Corporations & Institutions
🌟 The Go-To Expert for Corporations & Institutions
Lionel’s expertise is trusted by global corporations, government bodies and top educational institutions. His illustrious client portfolio includes HSBC, OCBC, Toyota Motor Asia Pacific, IBM, Hitachi, SingTel, Keppel FELS, Prudential, the Ministry of Defence, the Ministry of Education, Nanyang Technological University, National University of Singapore and Singapore Polytechnic.
Standard Chartered Bank
(Young Apprentice Programme)
Singtel
(Mid Year Corporate Retreat)
Republic of Singapore Air Force
Air Force Training Command
Carrier Singapore
Changi Airport Group
Dell Asia Pacific
Defence Science & Technology Agency (DSTA)
Far East Hospitality
Grab
Hellman Worldwide Logistics
Keppel FELS
Tesla
Ministry of Health
National Dental Centre
NCS Group
NTT Singapore
NTUC Income
Panasonic Asia Pacific
Manulife
Prudential
Parkway Shenton
1 SIR MINDEF
Singapore Power
SembCorp Industries
Singapore Media Academy
ISCA
Bukit View Primary School
NUS High School
Dunman High School
Fuhua Secondary School
Institute of Technical Education
Jurong Pioneer Junior College (JPJC)
Ngee Ann Polytechnic
Nanyang Polytechnic
Singapore Polytechnic
LASALLE School of the Arts
Nanyang Technological University (NTU)
Singapore Management University (SMU)
Singapore Institute of Technology (SIT)
Singapore University of Technology & Design (SUTD)
Singapore Institute of Management (SIM)
ESSEC Business School
🏆 Awards & Achievements
🏆 Awards & Achievements
Top 10 Voices in Brand Storytelling in Singapore 2025
Singapore Livestreaming Competition 2021 - 2nd Runner Up (out of 150 contestants)
Singapore Website Awards 2018 - The Public's Favourite Website Award (Commercial Category)
Singapore Website Awards 2018 - Site of the Month (November 2018)
Total Defence Award 2016 (NS Advocate for SMEs)
Inspiring ASEAN Politics & Business Titan Award 2015
Asia Notable Male Icon 2015
National University of Singapore Outstanding Young Alumni Award 2013
21st Century The Prestigious Entrepreneur Award 2013
Southeast Asia Business Excellence Award 2013
Asia Pacific Brands Award 2013 - Coup D' Established Category
Successful Entrepreneur Award 2012 - Top 30 Respected Enterprises
Singapore’s 100 Most Loved Beauty Professionals 2011
Mister Singapore United Nation 2011
Top 10 Voices in Brand Storytelling in Singapore 2025
Singapore Livestreaming Competition 2021 - 2nd Runner Up
Singapore Website Awards 2018
Total Defence Award 2016
Southeast Asia Excellence Business Awards 2013
NUS Outstanding Young Alumni Award 2013
21st Century The Prestigious Entrepreneur Award 2013
Successful Entrepreneur Award 2012
🎇 Raving Reviews
🎇 Raving Reviews
🏔 Mentor To Industry Leaders
🏔 Mentor To Industry Leaders
Beyond the corporate stage, Lionel has mentored and propelled numerous professionals in the lifestyle industry - transforming them into successful business owners, personal trainers and image consultants. His proven branding systems have set new benchmarks in the industry, making him Asia’s most trusted branding expert.
🖋 Author & Thought Leader
🖋 Author & Thought Leader
In December 2012, Lionel released his book “Branded For Success”, detailing his entrepreneurial journey and branding methodologies. Available in leading bookstores, it remains an essential guide for professionals looking to elevate their brand and career trajectory.
🗯 About Lionel Lim: The Brand Behind The Brand
🗯 About Lionel Lim: The Brand Behind The Brand
With a career built on real-world expertise, high-impact strategies and a relentless drive for excellence, Lionel Lim doesn’t just teach personal branding - he embodies it.
Lionel holds a Bachelor of Arts (Honours) from the National University of Singapore, a Diploma in Style Coaching from The Style Coaching Institute ® (UK), the Advanced Certificate in Learning and Performance (ACLP) from the Institute of Adult Learning Singapore, and the Master Trainer and Sports Nutritionist double certifications from the American Muscle and Fitness Personal Training Institute (USA).
For more information, visit www.LionelLim.com
🤝 Connect on Social Media
🤝 Connect on Social Media
📩 Contact Lionel Lim
📩 Contact Lionel Lim
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