[漏斗模式]  AIDA / AIDMA / AISAS：
 AIDA (Attention, Interest, Desire, Action) /AIDMA (Attention, Interest, Desire, Memory, Action)
AISAS (Attention, Interest, Search, Action, Share)
[網頁分析]  GA / SEO /  GTM / GSC：
GA (Google Analytics)
SEO (Search Engine Optimization)

GTM (Google Tag Manager)
GSC (Google Search Console)
[數位廣告]  SEM / GDN：
SEM (Search Engine Marketing)
GDN (Google Display Network)
[推薦手法]  KOL/KOC ：
KOL (Key Opinion Leader)
KOC (Key Opinion Consumer)  
[廣告術語]  CPC / CPM / CTR / CPA / CVR / ROAS ：
CPC (Cost Per Click)

CPM (Cost Per Thousand Impressions)

CTR (Click-Through Rate)

CPA (Cost Per Acquisition)

CVR (Conversion Rate)

ROAS (Return on Ad Spend)