How does LinkedIn Marketing for Construction Companies Work and is Crucial for Generating Leads?

LinkedIn marketing for B2B Construction Companies: How to Generate Leads?

Trying to generate leads through digital marketing, and still, you can't see results. We understand, cracking a code to get high-quality leads in the construction business can be an arduous task. Did you try LinkedIn marketing for B2B construction companies to generate leads? Wondering, how does it work? Here we go!

If you are an established firm with years of expertise in your field and a loyal band of clients, you are in a comfortable position in your business. But if you want to generate more leads, going digital is the only way. The same goes for new companies in the construction industry. However, the digital medium needs to be explored well to get the desired results. Social Media Marketing for construction companies is thus one of the very effective digital marketing strategies. But Facebook isn't the only social media platform from where you can generate leads. Think now of LinkedIn!

"Over 80% of all B2B leads generated by social media comes from LinkedIn." (Source: LinkedIn). YES! Keep aside your doubts and jump to join the bandwagon as your competitors perhaps have already started it.

How does LinkedIn Marketing Solutions for B2B Construction Companies work and is Crucial for Generating Leads?

There is a reason why "79% of B2B Marketers say LinkedIn is an effective source for generating leads." And the number one reason for this is its professionalism and versatility. Where else, one can find people sharing the same passion for business and a network of other professionals who are indirectly connected to the construction industry. As per statistics, LinkedIn lures more than half-billion users each month. Isn't it an attractive number to start pitching your sales, and make noise for the brand, and start generating leads? So, don't think LinkedIn marketing solutions are just overhyped. You need to pay attention to "how to" and "what to do" for a concrete LinkedIn marketing strategy for construction companies . Here is step by step guide to start:

Step 1: Create a Company Page

The first step would be your brand representation on LinkedIn, which means a COMPANY PAGE. For beginners, how do you create a Construction Company Page on LinkedIn?

If you have an account under your name, it's okay. But if you don't have, first create an account with your name. After that, go on top and right, click the work icon to see the option of "Create a Company Page." Click on it, put the basic information about your firm, the URL and then it is over. Tick the verification box and select "Create page." The job is over.

After the Company page is done, the main task is to fill up the "About Us" section. Don't ignore the "About Us" section as it is essential for the LinkedIn Company Page. What you put on About Us is quite similar to what your company's website day. Use the right keywords related to your services. Explain your goal, mission, and vision in a gist. The "About Us" copy helps in building credibility among the other professionals and assists in Expert Positioning too.

Step 2: Explore Connections through Searches on LinkedIn

The biggest advantage of LinkedIn is Connections, which unlike other social media channels are highly professional and real. So, the next step is EXPLORING CONNECTIONS through advanced searches. Once you find some relevant people involving your business, verify the name of their company. See whether you two have common connections. Send an invite and not without a personal note. If the concerned person has not replied, a better way would be to "Follow" the contact. Try again to make a personal connection if the person can help get leads.

Once you have started with connections, review the links of your contacts. Gradually, a network of who's who in the industry will be there on your Company Page.

Step 3: Expansion of LinkedIn Network

You are there on LinkedIn, making all the right moves for your construction brand. But this isn't enough. The EXPANSION of the LinkedIn network now gets very significant. Start with personalized connection requests to business prospects. Also, start connecting with people whom you have recently met offline. The US construction industry has many associations and groups, which keep conducting several events and seminars throughout the year.

So, connecting with all these people whom you have met on events is a great step towards the expansion of your LinkedIn network for B2B business leads. Your next move should be to join LinkedIn groups with your target market and audience.

Step 4: Upgrade the LinkedIn Account to get the Sales Navigator Tool

There have been clients who are not interested in upgrading the LinkedIn account. So, for all those who think LinkedIn marketing for B2B construction companies to generate leads is useful without investing in UPGRADING THE ACCOUNT, are not on the right path. Most importantly, with the upgradation of the account comes the access to the Sales Navigator tool. An all-purpose tool by LinkedIn that helps find and reach business prospects quickly and easily.

Sales Navigator tool also helps in searches based on various criteria such as industry, name, geographic location, relationship, education, profile language, company type, company size, job title, years of experience, keywords, and more. Isn't it useful?

Step 5: Find ways to Engage with Connections

You have made connections with business prospects. They are there in the list. Now, what! You have to engage them with the conversations. After connecting, ENGAGEMENT over virtual talks is crucial. This is because of the reason that you want to pitch the sale to them, and you cannot do it directly. Let the connectivity between you and the prospect grow for a while.

Another step you can follow here is to get engaged with the content posted by the connections. Commenting, liking, and lauding them on LinkedIn will foster a healthy business relationship.

Step 6: Post Relevant High-Quality Content on your LinkedIn Page

Like any other social media, LinkedIn also values GOOD CONTENT. Some of the industry leaders have already made it big on LinkedIn through their individual thoughts on work ethics, professionalism, and other aspects of work life. So, to do an effective LinkedIn marketing, don't fail to post high-quality content that can be consumed by the target audience with sheer ease.

LinkedIn is also an excellent platform to share articles. Not many users are doing it! As per reports, only 0.2% of users have published an article on their profile. We suggest, do publish LinkedIn articles to get more B2B construction leads. Do keep in mind, you can do it through your personal profile as LinkedIn doesn't permit users to publish articles on Company pages.

Step 7: Position yourself as an Expert

You can't publish articles directly on Company pages, but you can post updates. You can do it through the "Me" icon at the top of your profile. Choose the company page and then the "Updates" tab. From here, you can post text, photos, and even videos to your page.

The best LinkedIn Marketing strategy would be to post every day. But make sure the posts are newsworthy, relevant and carry importance. Otherwise, your hard work on developing daily content will go in vain, and the posts will fall flat. When these posts start getting likes, hearts, and appreciative replies, you have cemented yourself as an EXPERT.

If you are still clueless about Expert Positioning. Here it is:

What is Expert Positioning and how you can use it for LinkedIn Marketing?

Social media management for a construction company starts with Facebook and Twitter. However, once you have arrived on LinkedIn, which is world's biggest social media network for professionals, it's a serious business. LinkedIn is not FB or Instagram where funny videos, political news, and views, glamorous photos or party pictures work. That's why content posts for LinkedIn Marketing especially when it's about B2B prospects, one has to be careful about what is going online. On LinkedIn, people follow those who are experts in their field and posting from their knowledge. These experts have the power to influence people and business models. So, follow these steps to do EXPERT POSITIONING on LinkedIn:

Understand, what your target audience is interested in?

Do you know what matters to them on LinkedIn? Find what is essential for them!

What problems are they facing in terms of career? Sometimes, it is also about career having an impact on personal life.

Provide content that is informative, educational, and sometimes personal and emotional.

Share content consistently. If you have a blog page, share your blogs on LinkedIn groups.

Conclusion

Social media for a construction company can be rough terrain, especially in the beginning. But, with proper digital marketing strategy you can move ahead of the competitors. In the process, LinkedIn should be your primary goal. LinkedIn marketing for B2B construction companies to generate leads is easier if you follow the steps mentioned in the article. There is no denying the fact that the best social media for construction companies is indeed LinkedIn.

If LinkedIn marketing solutions is still not decoded for you, digital marketing agencies offering social media marketing for construction companies is a safe bet. CMGurus is into construction marketing with expertise in social media management.