Sport Marketing Resources

The COVID-19 pandemic has changed our daily life drastically. The pandemic has also changed how sport marketers do their daily jobs. Sport marketers have gotten creative in still helping fans feel connected to their favorite sport teams even though they might not be attending sport games in-person. Here are some of the strategies that sport marketers have been using since the pandemic. >>

TikTok is one of the fastest growing social media platforms. People from all over the world have been creating their own content and sharing it. TikTok is also a great resource for marketing as well. Sports teams have been relying on TikTok to create content for their sports teams. They are able to connect with fans in a new way and are able to connect fans and players with each other. >>

Here is an interview featuring one of the best content creators in sport, Jomboy. Jomboy talks about his career and how he got started in content creation. He talks about how he comes up with his ideas and how he creates his content. >>

This article is the best resource for someone who is new to sport marketing. This article gives great detail to what sport marketing is and important principles to follow as a sport marketer. The article also explains effective strategies and recent trends that will help improve a sport team’s social media presence. >>

This article is an interview with Juan Morales. He is a content creator who has worked with professional sport teams such as the Los Angeles Rams and the Toronto Maple Leafs. This interview talks about how the COVID-19 pandemic has changed his work and what responsibilities his role entails. >>

This article gives tips to sport marketers for content creation. Marketing in sports is a lot different than general marketing. The target market of sport fans in sport marketing requires unique strategies and ideas that must be used to effectively market sports. This article gives different tools and strategies for marketing specifically to sport fans. >>