Effective Date: 2025-01-01
Company Name: LILYXUNIVERSE GAMING STUDIO - FZCO
LILYXUNIVERSE GAMING STUDIO - FZCO (“we,” “our,” or “us”) built our mobile apps as free or freemium applications. These Services are provided by LILYXUNIVERSE GAMING STUDIO - FZCO at no cost and are intended for use as is.
This Privacy Policy informs visitors about our policies regarding the collection, use, and disclosure of personal and non-personal information when using our Services.
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
For a better experience, while using our Services, we may require you to provide us with certain personally identifiable information, including but not limited to your advertising ID (Google Advertising ID, IDFA). The information that we request will be retained by us and used as described in this Privacy Policy.
Our apps also use third-party services that may collect information used to identify you, such as advertising networks, analytics providers, and crash reporting services.
We want to inform you that whenever you use our Services, in case of an error in the app we collect data and information (through third-party products) on your device called Log Data. This Log Data may include information such as:
Your device Internet Protocol (“IP”) address
Device name and model
Operating system version
App configuration when using our Service
Time and date of your use of the Service
Crash reports and other statistics
Our apps use third-party services that may collect information to identify you. These services are grouped into two categories:
Advertising & Mediation Partners
We use AdMob Mediation and the following ad networks to serve ads in our apps:
AdMob (Google LLC) – Privacy Policy: https://policies.google.com/privacy
Google Ad Manager (Google LLC) – Privacy Policy: https://policies.google.com/privacy
Meta Audience Network (Meta Platforms, Inc.) – Privacy Policy: https://www.facebook.com/policy.php
DT Exchange (Digital Turbine, Inc.) – Privacy Policy: https://www.digitalturbine.com/privacy-policy/
ironSource (Unity Software Inc.) – Privacy Policy: https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Liftoff Monetize (Liftoff Mobile, Inc.) – Privacy Policy: https://liftoff.io/privacy/
Pangle (TikTok Pte. Ltd.) – Privacy Policy: https://www.pangleglobal.com/privacy
InMobi (InMobi Pte. Ltd.) – Privacy Policy: https://www.inmobi.com/privacy-policy/
Mintegral (Mintegral International Limited) – Privacy Policy: https://www.mintegral.com/en/privacy/
Unity Ads (Unity Software Inc.) – Privacy Policy: https://unity.com/legal/privacy-policy
Verve Group (Verve Group Europe GmbH) – Privacy Policy: https://verve.com/privacy-policy/
👉 Google AdMob and Google Ad Manager may share data with their advertising partners. Full list: https://policies.google.com/technologies/partner-sites
Analytics & Other Services
We also integrate analytics and crash reporting services to help us improve app performance:
Google Play Services – Privacy Policy: https://policies.google.com/privacy
Firebase Analytics (Google LLC) – Privacy Policy: https://firebase.google.com/support/privacy
Firebase Crashlytics (Google LLC) – Privacy Policy: https://firebase.google.com/support/privacy
GameAnalytics – Privacy Policy: https://gameanalytics.com/privacy/
Unity (Unity Software Inc.) – Privacy Policy: https://unity.com/legal/privacy-policy
AppMetrica (Yandex Mobile) – Privacy Policy: https://yandex.com/legal/confidential/
These services may collect data such as app usage statistics, device information, and crash reports in order to help us analyze app performance and improve user experience.
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:
The right to access, correct, or delete your personal data.
The right to withdraw consent for personalized ads at any time.
We comply with GDPR using the Google User Messaging Platform (UMP) SDK to collect and manage user consent.
If you are a resident of California or other U.S. states with privacy laws, you have the right to:
Opt out of the sale or sharing of personal information.
Request access to or deletion of your personal data.
Our apps respect these rights and provide options to limit the use of personal data for advertising purposes.
Data we directly collect: If you voluntarily provide personal information to us (e.g., when contacting support), you may request that we delete this information, and we will comply within a reasonable timeframe.
Data collected by third parties: We do not have direct access to or control over data collected by third-party providers such as AdMob, Unity Ads, Firebase, or other mediation partners. If you wish to request deletion of this data, you must contact these providers directly via their privacy policies (linked above).
If you choose not to provide consent for personalized advertising, our apps may still display non-personalized (contextual) ads. These ads do not use personal identifiers for targeting.
Some third-party libraries may use cookies to improve their services. You can choose to accept or refuse cookies. If you refuse, certain parts of the app may not function properly.
We retain information only as long as necessary to provide services, improve our apps, and comply with legal obligations.
We value your trust in providing information and strive to use commercially acceptable means of protection. However, no method of transmission or electronic storage is 100% secure.
Our Services may contain links to external websites. We are not responsible for the content, policies, or practices of third-party sites.
Our Services are not directed to children under the age of 13 (or under 16 in the EU). We do not knowingly collect data from children. If you believe your child has provided us with personal information, please contact us so we can delete it immediately.
We may update our Privacy Policy from time to time. Changes will be posted on this page, and continued use of our apps after changes indicates your acceptance.
If you have questions or concerns about this Privacy Policy, please contact us at:
📧 Email: lilyxgame.dev@gmail.com
🏢 Company: LILYXUNIVERSE GAMING STUDIO - FZCO