Kuala Lumpur, 22 August 2023 - LG Electronics Malaysia (LG Malaysia) introduced a new era of water purification that transcends functionality with the unveiling of LG PuriCare™ Self-Service Tankless Water Purifier | Objet Collection. Beyond its advanced purification technology, this innovative appliance reimagines the role of a water purifier, seamlessly blending aesthetics and utility to redefine home environments.

LG PuriCare™ Self-Service Tankless Water Purifier | Objet Collection heralds a brand-new concept in water purification, where design and colour converge to transform the ordinary into the extraordinary - a design statement that enhances and accentuates the beauty of a home. With five exquisite shades - Calming Cream White, Calming Beige, Calming Pebble Grey, Calming Pink*, and Calming Cream Sky* - this collection empowers homeowners to create spaces that reflect their unique style and elevate their living experience.

Justin Choi, Managing Director of LG Malaysia emphasised, “This latest tankless water purifier adds significance in modern homes that not only refreshes the family’s well-being, but refreshes the nuance of the abode.

“LG PuriCare™ Self-Service Tankless Water Purifier | Objet Collection epitomises LG's commitment to redefining everyday essentials. We've ingeniously combined cutting-edge purification with captivating design, crafting an appliance that not only provides clean water but also enhances the ambiance of homes.”

Amidst its captivating design, this state-of-the-art product boasts revolutionary tankless technology that seamlessly delivers purified water directly from the source, allowing access to clean water free from microorganism growth. Through its advanced 4-Stage All Puri Filter System, it removes nine types of heavy metal, 99.99% of norovirus, and other harmful contaminants for customers’ peace of mind. The innovative LG ThinQ™ mobile application also empowers users with one-touch control for enhanced convenience.

What truly sets this Self-Service Tankless Water Purifier | Objet Collection apart is its innovative Self-Service Filter Subscription, a convenience exclusive to LG’s customers. The subscription comes with new filters every six months to customers’ doorstep for them to swiftly replace filters with a simple twist and pull mechanism, eliminating the need to wait for customer care services. The self-service concept also comes with automatic sterilisation function, allowing customers to enjoy uninterrupted clean water.

Other significant forms and functions that extend to the user experience include:

• A user-friendly touch display panel that allows precise water temperature (40°C, 75 °C, 85 °C) and volume settings from 120ml to 1000ml, catering to culinary perfection.

• The automatic up and down moving tap feature accommodates varying cup heights, eliminating splashes and ensuring safety.

As part of LG's commitment to environmental sustainability, the self-service tankless water purifier complements a green lifestyle by reducing plastic waste - making it a conscientious choice for eco-conscious consumers. Moreover, this inimitable water purifier has also been recognised for its excellence proudly bearing the 2022 Energy Winner Award and the 2022 GOOD DESIGN Award - further underscoring LG's dedication to innovation and quality.